Establish a reliable foundation for
analytics, AI, and operations
Create a single, trusted source of truth by integrating, cleaning, and governing data across the enterprise.
Eliminate data silos across systems and domains
Unify customer, product, and operational data from disparate systems into a consistent, enterprise-wide view.
Standardize and synchronize business-critical data
Ensure data consistency by applying standardized definitions and synchronizing changes across applications.
Improve accuracy with governance and golden records
Apply data quality rules and stewardship to maintain authoritative, compliant records for every key entity.
How Qlik's master data management works from ingestion to integration
Step 1 – Ingest and map data from multiple source systems
Step 2 – Cleanse, de-duplicate, and enrich master data with AI
Step 3 – Validate and maintain data consistency in real time
Step 4 – Distribute golden records across enterprise applications
Why enterprises rely on Qlik for master data management
Qlik unites data integration, governance, and analytics in a single platform — giving organizations a trusted foundation for smarter, faster decisions.
End-to-end governance built for compliance and auditability
Protect sensitive data and meet industry regulations with role-based controls, full lineage tracking, and audit-ready records.
Scalability for complex hierarchies, domains, and regions
Manage large, diverse data landscapes — across geographies and business units — without performance bottlenecks.
User-friendly interfaces for IT and business collaboration
Enable data stewards, analysts, and business users to work together seamlessly in a single, intuitive environment.
Unified platform supporting both MDM and analytics
Integrate master data management directly with advanced analytics to drive immediate business value.
Proven impact on data quality, accuracy, and timeliness
Achieve higher data accuracy and consistency, accelerating reporting cycles and improving decision confidence.
Core capabilities of Qlik's master data management solution
Create a single, trusted source of truth with enterprise-grade tools for integrating, cleansing, governing, and sharing data across the business.
Golden record creation and maintenance
Consolidate multiple records into one authoritative source, ensuring accuracy and consistency across all systems.
Hierarchy management and entity resolution
Define and manage complex data relationships while automatically matching and merging duplicate entities.
Rule-based validation and AI-driven cleansing
Apply automated rules and machine learning to detect errors, standardize formats, and improve data quality.
Data lineage, stewardship, and change tracking
Trace data from origin to consumption, manage stewardship workflows, and maintain full audit trails of changes.
Secure data sharing and role-based access
Control who can view or edit data with flexible permissions and encrypted, compliant sharing options.
Integration with BI, ERP, CRM, and more
Seamlessly connect master data to analytics, business applications, and operational systems for maximum impact.
Trusted by global enterprises for MDM at scale
What customers say about Qlik's MDM capabilities
We needed to consolidate data in one place, from heterogeneous sources, updated in almost real-time. That’s what Qlik enables for us.
SAP
Adobe
IBM
AWS
MySQL
Jira
Azure
MS SQL
Apache
Mongo DB
SAP
Adobe
IBM
AWS
MySQL
Jira
Azure
MS SQL
Apache
Mongo DB
SAP
Adobe
IBM
AWS
MySQL
Jira
Azure
MS SQL
Apache
Mongo DB
SAP
Adobe
IBM
AWS
MySQL
Jira
Azure
MS SQL
Apache
Mongo DB
SAP
Adobe
IBM
AWS
MySQL
Jira
Azure
MS SQL
Apache
Mongo DB
Oracle
Salesforce
Workday
Apache Iceberg
CircleCI
Zendesk
Snowflake
Databricks
OpenAI
Intuit
Oracle
Salesforce
Workday
Apache Iceberg
CircleCI
Zendesk
Snowflake
Databricks
OpenAI
Intuit
Oracle
Salesforce
Workday
Apache Iceberg
CircleCI
Zendesk
Snowflake
Databricks
OpenAI
Intuit
Oracle
Salesforce
Workday
Apache Iceberg
CircleCI
Zendesk
Snowflake
Databricks
OpenAI
Intuit
Oracle
Salesforce
Workday
Apache Iceberg
CircleCI
Zendesk
Snowflake
Databricks
OpenAI
Intuit
Resources to Help You Master Your Master Data Strategy
Master data management FAQs
MDM involves creating a single, authoritative source for key data elements—such as customer or product information—that can be used across multiple systems and applications.
Strong governance — defined through roles, processes, policies, and tools — ensures data integrity, quality, privacy, and security, helping build trust and compliance throughout the data life cycle.
Effective MDM reduces errors and duplication, improves decision-making, enhances efficiency, ensures compliance, supports risk management, and enables easier collaboration across teams.