CUSTOMER STORY // PALLADIUM HOTEL GROUP
Palladium Hotel Group Mines Data To Drive Customer-Centricity
Ibiza-based luxury hotel group uses data to drive customer-centricity and enhance the guest experience.
75%
reduction in reporting time
Quick access to reliable, high-quality data informs key decisions and strategy across Palladium Hotel Group’s business.
90%
forecast accuracy
The group can now identify, anticipate and respond effectively to constantly fluctuating market conditions.
Single
source of truth
Consistent data from a single source means staff can work efficiently without having to worry about data accuracy.
CHALLENGE
Surpassing expectations with a customer-centric service
Whether it’s an ultra-luxurious urban hotel or a unique family vacation, the driving force behind Palladium Hotel Group’s delivery of bespoke and unique offerings is a strong understanding of its customer base.
These were the main objectives behind the group’s initiative to become a data-driven business with a strong knowledge of its market and the capability and flexibility to respond to evolving demands. However, to build out its offering, Palladium Hotel Group needed to move away from an aging environment that struggled to provide data quickly and reliably.
APPROACH
A key component of a cloud-based architecture
Palladium Hotel Group needed a solution that would integrate data at high speeds and accuracy from an increasingly complex and scattered IT landscape.
The company’s cloud-based data environment now centers around a Snowflake storage platform in AWS, using Qlik Talend as an integration tool to acquire and funnel data from a complex and disparate enterprise-wide set of sources. From Palladium Hotel Group’s property management system to financial systems, customer satisfaction data and even flight information, Qlik Talend ensures that data flows efficiently and reliably.
RESULTS
Enabling new levels of control and precision
Six years after implementation, the new infrastructure unifies data across the company’s complex organizational landscape, enabling fast integrations, improved data quality and accurate and reliable insights into its operations.
The group now uses data delivered by Qlik Talend to extend the personalization of guest experiences, streamline processes and respond swiftly to market demands. Among multiple key benefits, Palladium Hotel Group has been able to reduce reporting times by around 75% and increase the accuracy of its forecasting by around 90%.
WHAT THIS MEANS FOR YOU
Empowering a market-leading innovator
Palladium Hotel Group is a great example of a business that’s using data to deliver personalized and unique experiences to thousands of guests across the world. Qlik Talend is also enabling market-leading levels of service that embrace innovation, efficiency and sustainability.
By collecting, combining and analyzing data from both internal and external sources, and using cloud-based technology to handle its infrastructure, it’s also building a highly effective model that will ensure that the business continues to enjoy success for years to come.
Data is the gold of the 21st century. Qlik Talend allows us to continue to promote a data-driven culture that ensures high-quality information and allows us to continually improve the customer experience.
