CUSTOMER STORY // AMBANK GROUP

Data-Driven Personalized Banking and Agile Operations

Qlik unlocks insights for customer-focused banking.

A woman studies a stock chart displayed on her laptop, engaged in financial analysis.

Hours

to generate compliance requests

AmBank Group benefits from significant time savings in generating compliance reports powered by Qlik’s intuitive solutions.

1

single view of data

Banking employees can view a single source of truth for a clearer and accurate understanding to drive better business decisions.

Hundreds

of gigabytes processed daily

Qlik’s powerful tools manage AmBank Group’s high data volumes of hundreds of gigabytes daily.

CHALLENGE

Making sense of a deluge of data

AmBank Group, one of Malaysia’s leading financial powerhouse with more than 8,000 employees, offers comprehensive banking services. To harness its vast data landscape, managing a few hundred gigabytes daily, AmBank launched Project Orion.

This initiative addresses data silos, improves standardization and ensures transparency, creating a single source of truth. By transforming its data management, AmBank enhances efficiency, strengthens decision-making and reaffirms its commitment to becoming a data-driven organization.

Financial chart analysis showcasing trends and data insights for informed financial decision-making.

APPROACH

A customizable platform to improve business

AmBank’s Project Orion maximizes data’s potential by integrating Qlik Talend and Qlik Sense® Client-Managed to create a unified, trusted data source. Leveraging ETL processes and AI-driven analytics, it centralizes reporting and mitigates risks from regulatory complexities and data quality issues.

Starting with 10 departments, it builds a high-quality data lake and champions data integrity. The platform’s low-code tools empower both technical and non-technical teams, fostering self-reporting and streamlining analytics across the bank.

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RESULTS

Time-saving benefits and meaningful insights enhance customer experience

AmBank’s data transformation equips it to thrive in today’s fast-paced business landscape. Centralising data with Qlik has streamlined operations, an example is cutting compliance request turnaround from a few months to just a few hours.

The project enhances trend analysis, dashboard creation and reduces human errors, boosting efficiency. By 2025, AmBank aims to complete its Customer 360 initiative, leveraging AI and predictive models for personalized services. The bank’s investment in technology and talent drives innovation and actionable insights.

Person analyzing data on laptop with graph displayed.

WHAT THIS MEANS FOR YOU

Qlik offers agility and accuracy – ingredients for banking success

Qlik Sense Client-Managed offers a single digital platform that positively disrupts traditional workflows, significantly cutting times for targeted, customer-focused responses. The solutions offer data customization, while its agility gives opportunities to adapt content and product offerings tailored to customers’ needs.

A single source of truth ensures streamlined business decisions and better outcomes. Qlik’s intuitive nature, along with its powerful capabilities to process high volumes of data, simplifies complicated scenarios while maximizing operational efficiency and resource allocation.

An older man and a little girl share a moment together at a table and giving her coins to teach the value of saving.

A single source of truth helps standardize data and provides our business team and front liners with ways to create personalized products for better customer experiences.

Afwan Syahmi Ahmad Nazari
Vice President, Data Strategy and Management, AmBank Group
AmBank Group logo

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