Data Products

Unlock Your Data’s Value and Accelerate Domain-Specific Business Outcomes

Enable a unique product-centric approach to streamlining end-to-end data management and access high-quality, curated, and AI-ready data with Data Product capabilities in Qlik Talend Cloud® and Qlik Cloud Analytics®.

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Streamline end-to-end data management

Deliver immediate value and simplify consumption for data consumers.

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Drive success with domain-centric data products

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Enhance data trust and governance

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Accelerate business outcomes

Companies that treat data like a product can reduce the time it takes to implement it in new use cases by as much as 90%, decrease their total cost of ownership (technology, development, and maintenance costs) by up to 30%, and reduce their risk and data governance burden.

“A Better Way to Put Your Data to Work”
Harvard Business Review, July-August 2022

Enable informed decision-making and strategic initiatives with curated data products

By organizing various data elements—raw data, transformations, data quality rules, contracts, access patterns, and infrastructure—into a single trusted cohesive unit, raw data can be refined and shaped to precisely align with the specific requirements and objectives of the business.

Diagram showing a central data product connected to five external sources. Outputs listed on the right include efficiency, proactive insights, innovation, competitive edge, customer-driven growth, and more.

Get data that is reliable, compliant, and transparent

Detailed quality metrics at the data product and dataset levels ensure that users can rely on accurate insights. Data products safeguard proper data handling and privacy protection, allowing organizations to confidently use them in a compliant manner.  Detailed lineage creates transparent trust and understanding about the provenance and data curation.

A flowchart showing how enterprise data, both structured and unstructured, is ingested, transformed, and governed by Qlik Data Fabric to create various data products used by the Data Product Team.

Close the gap between data producers and consumers

Data products bridge the expectation mismatch between data producers and consumers, by aligning domain-specific assets that producers create and consumers want. 

With data products, there is clear ownership between data producers and consumers, increasing adoption and accountability, reducing costs, and accelerating time-to-market for data-driven solutions.

A flowchart illustration showing "Data Producers" on the left, "Data Consumers" on the right, and a central "Data Product" connecting both.

KEY RESOURCE

2026 Gartner® Magic Quadrant™ for Augmented Data Quality Solutions

See why Qlik was named a Leader in the 2026 Gartner® Magic Quadrant™ for Augmented Data Quality Solutions for the seventh time.

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Gartner® Magic Quadrant™ for for Augmented Data Quality Solutions grid with Qlik placed in the Leader quadrant

Discover Qlik Talend Cloud’s Data Products

Grant consumers efficient access to data, confidence in its accuracy and relevance, and quicker time to actionable insights.

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Find the right, domain-centric data fast

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Get transparent, high-quality data

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Assess the impact of changes

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Turn data into actionable insights

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Increase accountability by defining clear ownership

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Continuously develop data products

From Datasets to Data Products

Examples of Data Products from popular data sources

Why it matters?

Reusable, domain-specific QVD-based data products to maximize efficiency. Control QVD sprawl and governance with ownership, lineage, and pull-up data quality. Bundle QVDs, scripts and model files in a data product to speed-up analytics app development.

Image showing a software interface for a data catalog, with multiple datasets represented as thumbnails. Floating data cards with icons and text surround the central interface.

Why it matters?

Turn Snowflake datasets into domain-specific, trusted data products to maximize value. Optimize data quality with Snowflake’s native push-down features – without moving data. Easily launch Qlik Sense analytics apps from Snowflake backed data products.

Image showing a software interface for a data catalog, with multiple datasets represented as thumbnails. Floating data cards with icons and text surround the central interface.

Why it matters?

Use pre-built analytics content and integrate data from SAP and other systems for multi-source insights. Transform SAP data into data products for use cases like Quote-to-Cash, and inventory. Get high-quality data insights to drive decision-making.

A 3D pie chart features seven labeled sections: Finance, Manufacturing &amp; Supply Chain, Product, Sales, HR, Customer Service, and one unlabeled. The SAP logo is at the base of the chart.

KEY RESOURCE

IDC PlanScape: Data as a Product

Data products help to navigate the complexities of the evolving data landscape. See how your organization can best take advantage of data as a product to drive business outcomes.

IDC PlanScape: Data as a Product Background Image
A blue document cover page titled "IDC PlanScape: Data as a Product" with the IDC logo at the top.

Take advantage of diverse, trustworthy, and discoverable data for GenAI development

Data products provide essential metadata and curated datasets that enhance RAG-based applications. Getting diverse, timely, accurate, secure, discoverable, and easily consumable data for machines from data product helps to guarantee that AI outcomes are relevant and reliable.

Circular infographic with six interconnected icons labeled Diverse, Timely, Accurate, Secure, Discoverable, and ML/LLM Consumable, representing a continuous data management process.

Frequently Asked Questions (FAQs)

What is a data product?

A data product is a self-contained, reusable data asset designed, managed, and delivered with the same care as a commercial product. It packages the data with everything needed to use it reliably (documentation, quality standards, access rules, and clear ownership) and treats the people who consume it as customers. This product-thinking approach turns scattered, hard-to-trust data into dependable assets that others can easily find and reuse.

What is data mesh?

Data mesh is a decentralized way of organizing data, where ownership moves from a single central team to the individual business domains that know the data best. It's defined by four principles: domain-oriented ownership, treating data as a product, a self-serve data platform, and federated governance that applies consistent standards across domains. The aim is to cut bottlenecks and scale data work by putting responsibility closer to the people who create and understand the data.

What is "data as a product"?

"Data as a product" is a principle that data should be built and maintained with the discipline normally reserved for products people buy: defined owners, known users, quality guarantees, and ongoing support. It reframes data as something intentionally designed to serve its consumers, rather than a leftover byproduct of business systems. This mindset is a core idea behind data mesh and modern data management more broadly.

What is the difference between a data product and a dataset?

A dataset is a collection of data, such as a table of records, whereas a data product is that data made consumable: wrapped with documentation, quality checks, lineage, ownership, and access controls. The dataset is essentially raw material; the data product is a governed, ready-to-use offering built around it for a defined purpose. That added context and accountability is what makes a data product trustworthy and reusable across teams.

What makes a good data product?

A widely used checklist describes good data products with the acronym DATSIS: discoverable, addressable, trustworthy, self-describing, interoperable, and secure. In plain terms, people should be able to find it, access it reliably, trust its accuracy, understand it without help, use it alongside other data, and know it's properly governed. A strong data product is also reusable, delivering value across many use cases rather than just one.

What is a data contract?

A data contract is a formal, versioned agreement between the team that produces a dataset and the teams that consume it, spelling out its structure, meaning, quality expectations, and service levels. Its main purpose is to prevent breakage: if a producer changes a schema or definition, the contract makes sure those changes are managed rather than silently disrupting downstream users. This makes shared data more predictable and dependable as it evolves.

What is a data product owner?

A data product owner is the person accountable for a data product throughout its life: defining what it includes, ensuring its quality, documenting it, and serving the people who rely on it. The role brings clear ownership to data that traditional pipelines often lack, giving consumers a single point of responsibility. Sometimes called a data product manager, this person balances users' needs with the effort to keep the product accurate and useful.

What is a data marketplace?

A data marketplace is an internal, self-service catalog where people across an organization can browse, search, and request access to available data products, much like shopping in an online store. It makes trusted data easy to discover and obtain without waiting on a central team, which speeds up how quickly people can put data to work. Well-run marketplaces pair discoverability with governance, so access is both convenient and controlled.

What is a data domain?

A data domain is a distinct area of the business (sales, finance, or supply chain) that owns and is responsible for the data it generates. Organizing data by domain is central to data mesh, based on the idea that the teams closest to the data understand it best and can maintain higher quality. Each domain curates and serves its own data, tailored to the outcomes that matter within that part of the business.

How do data products support AI and RAG applications?

Data products give AI systems clean, governed, well-documented data along with the metadata that helps machines interpret it correctly, which is essential for reliable results. In retrieval-augmented generation (RAG), where a model pulls in external information to ground its answers, data products supply sources that are accurate, current, secure, and easy for machines to consume. This makes data products a practical foundation for building trustworthy AI applications.

What is data product management?

Data product management is the practice of applying product-management discipline to data — treating data products as products with a defined purpose, users, lifecycle, and owner. A data product manager identifies consumer needs, defines what a data product should contain, oversees its quality and documentation, and guides it through development, release, and ongoing improvement. The goal is to ensure data products are genuinely useful, trustworthy, and continuously maintained, rather than built once and left to go stale.

In the mortgage industry, data products go beyond mere numbers and algorithms — we view them as transformation agents. By defining curated self-service data products, we want to empower our loan officers to offer the right mortgage solution for the right borrower, while the finance teams can better evaluate costs and control risk. The approach of leveraging data products in our business is truly redefining the future of mortgages for us.
Julia Fryk
Principal Data Architect, Waterstone Mortgage

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