MARKETING DATA ANALYTICS
Bring All Your Data Together and Optimize Your Funnel Based on Revenue

Make smarter, data-driven decisions on your go-to-market strategy
See how using Qlik® data analytics can help you connect your marketing efforts to revenue.

Gain deeper insight

Prioritize markets

Optimize investment and mix decisions

Accurately forecast and track KPIs
Four key elements of modern marketing analytics
Large, complex datasets — like ad platforms, CRM, marketing automation, web analytics, IoT/product, even real time sources — provide both challenges and opportunities. It can take hours preparing data in custom spreadsheets. Otherwise, you couldn’t tie this information together to see how your efforts impact revenue or optimize the full customer lifecycle.
Modern analytics from Qlik automate and accelerate data integration and prep, so your teams can focus their time exploring trusted, governed data using advanced self service marketing analytics to uncover hidden insight.
Campaign planning and optimization
Refine your campaigns with analytics that close the loop between campaign tactics and revenue.

Optimize your campaign level marketing mix

Improve campaign performance

Simplify even the most complex buyer journey

Take timely action
B2B marketers align with sales
Improve pipeline velocity by deeply understanding your leads and account lifecycles, even after they pass from marketing to sales.

Better align with sales

Optimize operations

Demonstrate marketing’s impact
B2C marketers understand
Drive brand recognition and sales — both online and in store — by deeply understanding consumers’ needs, expectations, and behavior in each stage of their lifecycle. Then uncover innovative ways to engage customers and meet their needs every step of the way.

Increase conversion

Maximize return on ad spend

Optimize in real time

Improve cross sell and upsell