CASE STUDY // INTUIT
Intuit Simplifies
Analytics With a
Company-Wide Portal
The technology leader now provides access to real-time data across multiple applications through a modern web experience.
1300
Active users.
More than one third of the company actively takes advantage of analytics, integrating data into presentations, websites, applications, and other business products.
10X
Increase in usage.
Intuit didn’t have to provide user training for the portal. The ease and consistency of the UI and UX helped create a more data-driven company with a modern, accessible approach.
1
Company-wide portal.
Users can modify dashboards quickly and easily with an intuitive drag and drop UI.
CHALLENGE
Company data was too complex and difficult to use.
The complexity of their data setup put a high cognitive load on employees. And because analytics were not automatically updated across various platforms, leaders got reports and gave presentations using information that wasn’t always up to date.
“During certain performance reviews or operating meetings, PowerPoint serves its purpose, but when it came to the idea of uniting Intuit as a data-driven culture, the PowerPoint deck really couldn’t facilitate that,” says Aaron Growitz, Intuit Group Manager of Business Intelligence and Data Visualization.
APPROACH
An easy-to-use portal makes data accessible and usable.
Data from both Qlik Sense® and other third-party sources like AWS flow into the One Intuit Portal through Qlik Sense’s API integrations. The APIs also create reusable components that can serve as embedded analytics. Intuit’s end users then consume the data via a single page application on the React framework.
RESULTS
Quicker decisions based on real-time analytics.
The embedded analytics enabled by Qlik Sense’s APIs are a game changer. Embedded analytics seamlessly integrate analytic content into other business products, websites and applications.
“It’s all about enabling simpler experiences through some of our extensions or navigation mashups,” Growitz says. “The idea of just using that left-hand navigation and pulling in a bunch of information outside of BI tools into a web framework took off really well.”
“It makes a massive difference for those that live in this dashboard.”
WHAT THIS MEANS FOR YOU
The easier to use, the better.
Putting the time into making complex data analytics easy to consume pays dividends.
Growitz notes that Intuit didn’t have to provide user training for the portal. “Once people saw the ease and consistency of the UI and UX, it took off,” he says. Intuit always valued data, but now it is a more data-driven company with a modern, accessible approach. Over the past two years, usage has grown 10x for the embedded analytics the team supports.
Here’s what other customers are saying.
