CUSTOMER STORY // TRANSBANK
Transbank Builds Unique Latin American Offerings With Qlik Cloud Analytics and GenAI
Chilean payments leader transforms operations with broadened access to data and analytics.
9 Billion
transactions a day
With rising volumes of transactions and data, Qlik’s scalability gives Transbank the capacity it needs to grow.
Secure
platform protects data
Qlik Cloud meets critical requirements for sensitive data while enabling access where and when needed.
Churn
and other metrics improved
AI-driven insights into customer behavior and activity are boosting customer retention and satisfaction.
CHALLENGE
The flexibility and security to innovate with AI
Transbank is a central pillar of Chile’s financial services industry, and strong processes and reliable systems are critical both to the company’s operations and the wider Chilean economy.
Given the large and growing volumes that Transbank handles, finding the right platform to enable it to achieve its ambitions for data was a critical decision. There were also other important considerations: data is scattered across different sources, there was no way to measure governance or quality of information and strict security requirements had to be met.
APPROACH
The power of the cloud
Transbank began working with UpSociative, a digital consultancy and Qlik Partner based in Providencia, Chile, in 2016. Together, they implemented Qlik Sense® to deliver powerful analytics capabilities with impressive results. However, Transbank saw that the future for Qlik would involve a move away from traditional on-premises platforms.
The implementation of Qlik Cloud now means that Transbank staff now have much greater freedom to access data from sources such as Oracle, MySQL, Microsoft Dynamics and Snowflake without worrying about compromising sensitive data.
RESULTS
A powerful AI solution delivering important outcomes
With Qlik Cloud, accurate, reliable and timely data is now available across Transbank. Sales teams, which often work away from the office, now have access to data in real time, allowing them to analyze information about customers, transactions, campaigns, loyalty and behavior. Net Promoter Scores and other customer sentiment metrics are rising, while Transbank is now able to take proactive steps to keep customers engaged and on board.
Also delivering key benefits is euGenIA, a generative artificial intelligence (AI) bot that gives Transbank executives access to key client profiles, portfolios and reporting.
WHAT THIS MEANS FOR YOU
A transformational opportunity
Taking data out of silos and making it accessible – and understandable – to functions across Transbank’s business is transforming how it operates and makes key decisions. AutoML is also helping Transbank to build exciting new use cases based on machine learning, while Qlik Insight Advisor is powering its euGenIA GenAI platform.
All this demonstrates how Qlik can give businesses the capabilities they need to be future-ready and build exciting new offerings based on reliable and accurate data and clear, insightful analysis.
We ultimately want Qlik to help us create a platform that is unique in Latin America – one that users can interact with simply and securely.
