CASE STUDY // URBAN OUTFITTERS

Urban Outfitters Reduces Store Level Reporting from
Hours to Minutes

Retail leader uses real-time data to support in-the-moment decisions.

Urban Outfitters Main Banner

50GB

Daily streamed
data.

Rapid real-time data access boosts store performance by giving staff the information they need when they need it.

240+

Qlik apps in use


Store staff can make quick decisions, see current challenges, plan for the future, and appreciate the impact their work has on the wider picture.

650+

Store locations worldwide


Access to an array of dashboards and reports updated with fresh data every two minutes enables quick, in-store decision-making.

CHALLENGE

Data was locked inside 650-plus stores.

Gathering actionable data from more than 650 stores spread throughout the USA, Europe, and UK was a huge problem. Time zones, operating styles of three business brands, and different information systems created remarkable challenges. Covid-19 made it even worse, because of store closures and inconsistent pandemic strategies.  

“We were dealing with many different systems and technologies, so we could not easily gather, explore, or learn from information,” said Director of Workforce Management, Joanna Matthy. “It meant that reports had to be cobbled together which took a lot of administrative time.”

Customer Story - Urban Outfitters: Challenges

APPROACH

They stream data to the cloud for real-time reporting.

Urban Outfitters migrated to a Snowflake cloud fed by Qlik Data Integration. They could stream 50 GB of data per day from all those on-premises data sources. 

Qlik Data Analytics became the company standard for in-store reporting and data analysis.  

 Working together, the two Qlik solutions created unprecedented access to critical data and enabled more informed action. Reports that took hours, now take minutes.



Customer Story - Urban Outfitters: Approach

RESULTS

Data management makes information more useful.

Qlik Data Integration enables small packets of data to be constantly streamed to the cloud rather than a big-bang approach that takes hours. Previously, data could only be manipulated once the ETL (extract, transform, load) process had started, which meant hours of delay. Now, it takes fewer than five minutes for distribution centers, and at most 15 minutes for the order management system (OMS).

Customer Story - Urban Outfitters: Results

WHAT THIS MEANS FOR YOU

Find lost opportunities in your data.

The takeaway here is that you can get the most from your data, even if you’re dealing with archaic systems, incompatible platforms, decentralized data stores, or any of the other countless hurdles to business insights and planning. 

Urban Outfitters said: “Qlik has provided a longer runway and a more sustainable way to operate with fewer inhibitors than we had before. Using it to obtain a holistic snapshot of a store’s performance throughout the day is our ultimate aim.”



Customer Story - Urban Outfitters: What This Means for You

Here’s what customers are saying.

We needed to consolidate data in one place, from heterogenous sources, updated in almost real-time. That's what Qlik Data Integration enables for us.

Cédric Brignol

Project Manager
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