CUSTOMER STORY // O2
O2 Bases Its Growth on Data Processing
Agile analysis for improved efficiency with Qlik.
1,000
users
The deployment phase was very rapid, thanks to Qlik’s SaaS environment.
600
branches equipped
Users can analyze commercial activity with a geographic display.
>50%
daily logins
Over half of users log in daily to manage business activities.
CHALLENGE
Improve decision-making processes
O2, a rapidly growing leader in home care services, needed to streamline and centralize its reporting activities to make better use of the data produced by the company’s departments. The aim: to establish unified data governance to help streamline analysis, ease the burden on teams and the IT department, and strengthen overall efficiency.
Recognizing the strategic role of data, the company embarked on an ambitious transformation project aimed at improving business management, optimizing operational efficiency, and increasing its appeal as an employer; a key issue with 16,000 employees to hire and retain. The creation of a Data Office was the first step on the road toward a fully data-driven culture.
APPROACH
A strategic benchmark
To support its data strategy, O2 wanted to streamline its business intelligence tools. After benchmarking the leading BI solutions on the market, the company opted for Qlik, thanks to a prototyping and mentoring process with teams from various departments. Qlik Cloud Analytics was selected for its user experience, ease of navigation, associative model, and the option to integrate both ETL and visualization in a full SaaS environment.
The solution also allows enhanced governance, particularly through the simple integration of single sign-on (SSO) for 2,000 users, as well as advanced mapping capabilities. The support provided by Qlik’s partner Excelcio in the decision-making phase facilitated the adoption of the tool and enhanced the security of the deployment phase.
RESULTS
Rapid deployment, extended to HR
To date, almost 1,000 employees have received training, including 900 in less than three months, in all O2’s branches throughout France. The introduction of Qlik Cloud Analytics has helped to reduce reliance on standard reporting activities resulting in more reliable, centralized, and immediately processable information. The 600 branches are therefore able to analyze customer segments and commercial activities and obtain essential HR indicators for responsive decision-making.
O2 is also better equipped to manage staff recruitment and retention.
WHAT THIS MEANS FOR YOU
Driving impact on global performance
O2 implemented the organization and tools necessary for extensive data-driven transformation. User support was essential to take full advantage of the new solution and over half of users log in daily to manage business activities. The Data Office will continue its efforts to enhance the impact of data on the company’s overall efficiency.
Qlik Cloud Analytics™ allows us to make operational and qualitative data available to our 600 branches and head office, in order to improve service quality and base our strategy on reliable data.
