Carvajal Enables Analytics for Over 300 Businesses

Colombian industry leader drives further value through AI and Qlik Sense® Insight Advisor.


Growth in users

Switching to Qlik Sense has led to a 10% increase in user numbers and associated sales for Carvajal.


Satisfied customers

Sales, logistics and marketing teams at more than 300 companies now use Carvajal’s Qlik Sense-based solution.


Total users

The analytics tool user base now extends to more than 800 users across Latin America and beyond.


A business at the forefront of innovation in Colombia

Based in Cali, Colombia, and with 19,000 staff across Latin America and beyond, Carvajal’s operations range from paper and packaging to technology and process outsourcing.

As it developed its digital operation, in 2008 Carvajal added analytics to its suite of services but struggled to find a business intelligence (BI) platform with the capacity to process the high volumes of information required by its clients. As Carvajal searched for a more powerful solution, it turned to a local Qlik Partner, Manar Technologies, which introduced the business to Qlik.


Enabling analytical transformation

QlikView® was the perfect springboard for Carvajal’s analytics operation, and when it was time to move to the next level, Manar proposed Qlik Cloud® Analytics, and, in particular, Qlik Sense®.

With updated graphics, a more responsive design and self-service capabilities, Qlik Sense appealed immediately to Carvajal. It allowed Carvajal to substantially overhaul its client-facing offering, giving end users the opportunity to shape solutions to match specific requirements. And with AI on board, Carvajal could take advantage of Insight Advisor to complement the analysis with strategic insights driven by natural language.


A time-efficient source of high-value information

The sales, logistics and marketing teams of over 300 companies are now regular Qlik users – a figure that is rising steadily as Carvajal implements an exciting international growth strategy. The switch to Qlik Sense has already led to a 10% rise in user numbers and associated sales.

Automated reporting now breaks down silos between functions and enhances seller and supplier-specific data with wider market and financial information. Insight Advisor then drives further value by allowing users to optimize strategies and sales through accessible, powerful, AI-driven user experiences.


Develop a supportive strategic partnership

For many, working with a Qlik Partner isn’t just a simple transactional relationship: it’s an important strategic alliance that can deliver high-value results both for businesses and their clients.

Manar worked with Carvajal to build a powerful client-facing solution, and the roadmap now includes building on the capabilities of Insight Advisor and deploying Qlik AutoML to strengthen the tool’s predictive capabilities.

The future for Carvajal is packed with exciting new possibilities – and of course, it includes continued collaboration with Manar.

The Qlik ecosystem is so powerful in terms of data integration and normalization, and Insight Advisor is so much easier to use than other models.

Oscar Botello
Director of Business and Product Strategy, Carvajal Technology and Services

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