CUSTOMER STORY // SISAL

Sisal Stays Ahead of the Game With Qlik

Italian gaming and gambling giant enables insights and innovation with Qlik Cloud Analytics.

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A team of three people working together at a computer in an office environment.

Single

analytics platform

One platform delivers a comprehensive range of dashboards and reports across Sisal’s business.

500

users

Qlik is now Sisal’s analytics tool of choice and is used by around 90% of its staff in the online gaming department in a range of use cases.

1 million

customers reached

With automated insights and reporting driving marketing decisions, Sisal has a powerful platform for growth.

CHALLENGE

Delivering strong products in a competitive market

For Sisal, success in Italy’s gaming and gambling market involves delivering compelling offerings in the face of mounting competition from a growing range of specialist digital and mobile operators.

Quick, informed responses to a rapidly changing and dynamic environment are essential components of Sisal’s strategy, and the business has long understood the power of data in enabling this. It needed an analytics platform capable of both supporting its rapid digital growth and enabling its people to access and consume data on a self-service basis.

A group of people gathered around a computer screen, engaged in discussion and looking at the displayed content.

APPROACH

Seizing the opportunity of the cloud

Sisal’s implementation of Qlik Sense met its requirements for a centralized source of data and analytics. It set about developing and implementing advanced dashboards to cover a series of key performance indicators. As uptake and use cases grew, however, Sisal realized that the business needed to make another key change.

Switching to Qlik Cloud Analytics gave the business an opportunity to reorganize its Qlik instance into multiple smaller and more agile applications, and hand over management of the overall environment to Qlik.

A software dashboard interface displaying model metrics, profit graphs, sales by product, permutation importance, and customer churn prediction influencers.

RESULTS

Strong adoption, strong results

Qlik dashboards now monitor almost every KPI at Sisal, and quick growth in adoption means some 90% of employees in the online gaming department use Qlik dashboards, analytics, and reporting tools.

Marketing is one area where Qlik delivers results. Sisal can now quickly identify market and customer behaviors for each product and tailor appropriate responses and strategies. Insightful dashboards backed by regular automated reporting also ensure that everyone across the business stays ahead of the game. Sisal’s monthly player volume now averages around 800,000 and reached a record one million in March 2025.

A man holding a smartphone displaying a colorful mobile game on the screen.

WHAT THIS MEANS FOR YOU

A business ready for what’s next

For Sisal, access to analytics isn’t reserved for data scientists or specialist statisticians: some 90% of the online gaming team use Qlik dashboards, analytics, and reporting. The result is an informed and engaged business – and one that understands how and why its customers access and return to its products.

Qlik now gives Sisal a powerful and scalable data and analytics solution. It’s a powerful combination, and a critical reason why Sisal, as one of the most established brands in Italy’s gaming industry, is also one of the most competitive.