CUSTOMER STORY // CLOUDINARY
Cloudinary Redefines Online Asset Management
Flexible, dynamic, and accessible platform improves user experience for staff – and thousands of clients.
7,000
monthly automation flows
Qlik’s automation capabilities deliver push notifications and triggers that power thousands of processes each month.
20%
rise in user engagement
Qlik’s ease of use and no-code interface are attracting new users, with user engagement up by a fifth year on year.
50
hours saved per month
Automating repetitive and manual tasks is saving time, boosting efficiency, and enhancing user experiences.
CHALLENGE
Maximizing online efficiency and experience
Managing online media assets is a process that many businesses handle themselves; the smarter operators use Cloudinary.
Its BI team is responsible for supporting Cloudinary in the development of new features, product strategy, and the future business roadmap. For the last eight years, the team’s platform of choice has been Qlik. And as Qlik has evolved and built out its features, so has Cloudinary’s deployment, increasing the number of users, sessions, departments, and applications managed. However, its on-premises instance was becoming limiting.
APPROACH
New capabilities, new processes, and new levels of performance
It wasn’t just the user experience that took a significant step forward when Cloudinary migrated to Qlik Cloud Analytics. It also gained access to a new set of functionalities.
With Qlik Automate, it immediately recognized the potential to open up a wide range of possibilities to engage Qlik users even further with automated workflows, triggers, and alerts.
Cloudinary’s first use case was with Zendesk, using Qlik automations to access data from across the business to complement support tickets with key customer information.
RESULTS
Spreading the word about data
Qlik’s no-code approach has enabled Cloudinary to scale its deployment quickly and easily. In a typical month, it now runs around 7,000 automation flows, delivering insights and triggering actions across a range of channels.
Users range from support staff to customer success managers, all of whom can quickly and easily access the data points they need to build customer relationships, experiences, and engagements. Doing so is as simple, straightforward, and accessible as the Cloudinary platform itself, and user adoption is up by 20% year on year.
WHAT THIS MEANS FOR YOU
Flexible, dynamic, and accessible
Cloudinary is aiming to deliver a user experience for its staff that’s as seamless and user-friendly as the platform it offers to its clients. Qlik Automate delivers this, working with Cloudinary’s existing platforms to provide a unified source of powerful information and analysis.
The result is a flexible, dynamic, and accessible platform that’s gaining support and adoption across Cloudinary’s growing business, freeing up important time and resources, and enabling a greater focus on user experience and long-term strategy.
Word spreads quickly! Once users get to know Qlik’s data and automation capabilities, we get more and more people asking for solutions.
