CUSTOMER STORY // BT GROUP
Data Literacy Cuts Time to Decisions for BT Group
Self-service, data-driven insights deliver powerful efficiencies for BT Group.
40
seconds to prepare reports
Reporting is now completed in seconds, accelerating critical decision-making processes.
47
minutes per session
Users are increasingly accessing and querying data on a self-service basis, saving time across the business.
3,000
Qlik users
Qlik’s growing user base is demonstrating the power of BT’s strategy of promoting a culture of data literacy.
CHALLENGE
A growing and increasingly complex demand for data
BT Group is the UK’s leading fixed and mobile communications provider. It builds and operates the biggest fixed and mobile networks in the country.
The company’s consumer division was looking for new ways to deliver analytics and reporting, to further support its ability to make decisions and implement strategy. It needed a tool to maximize the value of its data, meet rising internal demand for analysis and insights, and support the business into the future.
APPROACH
Delivering a self-service solution at scale
Successfully implementing a solution depended on a number of factors. These included implementing a culture of data literacy to enable people to access data insights for themselves, and securing buy-in from the organization’s senior-level management.
The right solution would need to contribute to these objectives, as well as unifying, processing, and visualizing the company’s data.
BT & EE Consumer chose Qlik because of its ability to easily manage vast amounts of data. Qlik’s combination of power and simplicity also won the approval of the company’s leadership.
RESULTS
Insights that result in action
The company’s growing capabilities with data and Qlik are delivering important improvements. From the processes of accessing data and preparing reporting, to the resulting speed in receiving insights and implementing responses, the company is saving time across its organization.
With Qlik, reporting tasks that previously took days are now completed in seconds, giving analysts and senior staff time to focus on acting on the insights gained instead of simply processing and preparing data. A continuous feedback loop also allows BT Group’s Consumer division to optimize operational activities.
WHAT THIS MEANS FOR YOU
Data wherever and whenever it’s needed
The new self-service capabilities offered by Qlik are gaining growing numbers of users – and levels of approval. Senior leadership has also embraced the speed and performance offered by Qlik and is moving away from static reporting methods based on slides and spreadsheets.
BT Group’s Consumer division is now looking to move to Qlik Cloud Analytics and tools such as Insight Advisor. It’s a clear demonstration of how Qlik can transform reporting and place the power of data into the hands of thousands of users – even for an organization of this size, scale, and reach.
Qlik really encourages users to explore the data, answer their own questions, and deliver on our self-service objectives.
