CUSTOMER STORY // ATRIA CONVERGENCE TECHNOLOGIES LTD
Turning Data Into Decisions: How ACT Powers Better Connectivity
ACT transforms scattered data into real-time insights for stronger customer connections across India.
50%
quicker to address customer feedback
Qlik allowed improved data visibility allows field engineers to prioritize cases of downtime, connectivity issues, and deal with customer feedback.
>75%
faster prototyping
Qlik’s platform saves time on prototyping from two to three years to six months.
1
platform to monitor field operations
Qlik offers a single view for ACT to ensure data is clean and accurate to work with.
CHALLENGE
Inefficient analysis and management of big data
Atria Convergence Technologies Ltd (ACT), one of India’s top five telecom firms, serves more than two million customers in over 30 cities with broadband and digital services. With 80% of staff in field operations, ACT relies on data to maintain service quality.
However, its decentralized system caused inconsistent data, delayed risk assessments, and poor visibility into performance, downtimes, and customer trends, hindering benchmarking and fast decision-making in a competitive market.
APPROACH
Consolidating data for efficient resource allocation
ACT turned to Qlik to centralize data and improve accuracy, first deploying it in 2013 for entertainment, then expanding to broadband. Previously, reporting required Python scripts, Excel macros, and lengthy manual steps.
Qlik now processes 2.5GB of data daily in a consolidated format, tracking key metrics like sales, average revenue per user, churn, and city performance. Reports that once took hours are produced in minutes, giving ACT real-time insights to forecast trends and make faster, better-informed decisions.
RESULTS
Meaningful insights for improved revenue streams and customer service
With Qlik, ACT has gained visibility into churn patterns, boosted revenue collection, and improved customer retention through bill tracking and inactive subscription detection. A unified dashboard enables swift responses to feedback, while near-real-time reporting streamlines field engineer deployment, doubling case closures.
Processing up to 6,000 daily reports, Qlik also accelerates innovation, cutting prototyping from two to three years to six months, driving growth and competitive advantage.
WHAT THIS MEANS FOR YOU
Qlik visualizes integrated data to improve decisions, efficiency, and retention
Qlik offers a single view of information for companies to process and integrate large volumes of data from varied sources. Its powerful ability to provide visualization of customer behavior and sales trends simplifies scenarios for rapid and smarter decisions around revenue collection and customer retention. ACT uses Qlik to make data-led decisions that maximize operational efficiency and resource allocation.
You have broader visibility and better governance; your productivity goes up as you’re not blindfolded about what’s happening on the ground.
