Qlik Named Official Analytics Partner for Team Qhubeka Professional Cycling Team

Partnership Combines Mutual Focus on Bringing Data Together for Performance and Social Impact

Philadelphia – Qlik® today announced it has become the official Analytics Partner of Team Qhubeka Professional Cycling Team for the 2022 / 2023 race season. With Qlik, Team Qhubeka will expand its long-term strategy of using data and analytics to optimize the logistics, planning and performance of every aspect of its mission-driven cycling team.

Team Qhubeka has a clear mission of fostering ambition, creating opportunities and changing lives with bicycles. The team is also one of the most technologically enabled cycling teams in the world, using innovative solutions to optimize performance, while driving brand-awareness through a purpose-led, shared value approach. This aligns perfectly with Qlik’s goal of helping organizations access and transform data into meaningful action across the globe to create a sustainable, data-literate world.

With Qlik, Team Qhubeka will for the first time be able to bring together all the team’s data for analysis in one platform, leveraging common APIs to break down data silos. This will allow the team to query and explore their data on a whole new level for better informed decision-making across the team’s entire staff.

“This is a game changer for us. With Qlik, we can build a rider’s optimal race program from existing data we didn’t fully leverage before,” said Douglas Ryder, Team Principal for Team Qhubeka. “The level of insight Qlik is providing us with an integrated platform brings together all our data into a single source of truth, enabling real-time collaboration between all members of our staff and riders.”

Team Qhubeka has a continuous and growing wealth of data it creates and consumes daily to inform decisions that will result in wins. This includes everything from initial rider selection – particularly for new team riders – all the way through data related to travel logistics, sleep patterns from smart devices, and outputs from power meters on the racing bicycles. All of these inputs will be efficiently analyzed and easily understood through Qlik for pre-event planning and post-race analysis during longer multi-stage races.

The importance of the cloud and real-time collaboration is essential to the team’s success. The team’s riders and staff race 200+ days per year across multiple countries. The logistics and related data supporting a cycling team includes a fleet of vehicles that serve as the team’s on-the-road nerve centers, along with continuous updating and planning from bars, restaurants and hotels, making Team Qhubeka’s office the open roads of the world. Qlik’s analytics are built for a multi-cloud world, making it a perfect match for how Team Qhubeka needs to operate.

“We analyze every physical component we can of the individual to try and create better understanding to help us make the incremental improvements that determine winning and losing. With Qlik, we can bring all this information together and provide our team with insights at the touch of a button, regardless of their location,” added Ryder. “Having this depth and quality of data will give us an edge over our competitors, assisting in improving our win ratio and overall team ranking.”  

“We are delighted to be partnering with Team Qhubeka on their mission to become the best team possible and further their mission-driven goals,” said Chris Powell, Chief Marketing Officer at Qlik. “With Qlik Cloud, we will help the team close the gaps between their various data sources and deliver the right information to the right team members all across the globe when it matters most.”

“Our partnership is also about more than just technology. Qhubeka provides bikes to young people across Africa to provide hope, new freedoms, and a new confidence in what they can achieve. At Qlik, we’re passionate about empowering partnerships with our technology and expertise to positively change our world. Our values align so well in giving back and making a lasting impact that showcases the true meaning of Ubuntu – I am because we are,” added Powell.

Differentia Consulting – an Elite Qlik partner based in the UK – is building the Qlik app that Team Qhubeka will use for the season ahead.

About Qlik

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud®, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

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