Marketing Dashboard Examples

Look beyond pretty pictures. Dig into your dashboards to get insights that help you optimize across every stage of the funnel.

Modern marketing dashboards have interactive charts and insight suggestions from augmented analytics. Modern marketing dashboards have interactive charts and insight suggestions from augmented analytics.

Learn how to design world-class dashboards.

Key Capabilities of a Marketing Dashboard

Today’s full-funnel approach to marketing requires a marketing analytics platform which can deliver dashboards that integrate data from a wide variety of sources to give a complete picture of every stage of the customer lifecycle. And, modern marketing dashboards must also be interactive, offering the ability for teams to more deeply explore the data directly within the dashboard. Below are 12 examples that demonstrate key capabilities of a modern marketing dashboard.

CMO Dashboard

CMOs and marketing executives need a comprehensive view of marketing KPIs across the entire marketing funnel. They also need the ability to quickly and easily drill in to specific activities to identify problems and explore opportunities for improvement. CMO dashboards also allow marketing execs to quickly and confidently share data with stakeholders from across their organization.

Marketing Contribution Dashboard

B2B marketers can easily prove the value of their efforts with dashboards that visualize the actual revenue, opportunities and closed deals directly associated with Marketing activities.

Marketing Influenced Dashboard

Dashboards that integrate data from both marketing and CRM systems allow marketers to analyze their activities by program and funnel stage based on all marketing-influenced Opportunities.

Marketing Opportunities Dashboard

Closed-loop marketing means optimizing strategies and campaigns based on both their direct attribution to revenue and their influence on revenue. This marketing dashboard example shows the number of marketing-influenced Opportunities in the CRM system and the conversion and closed/won rate of people who respond to marketing campaigns and become an Opportunity.

Account-Based Marketing (ABM) Dashboard

B2B marketers need to understand activity at an account level in addition to tracking individual leads. This interactive ABM dashboard allows teams to drill into data such as net new named accounts and analyze response, conversion and revenue performance on a category or individual account basis.

Inbound Leads Dashboard

Marketers also need to track and optimize KPIs around individual leads. Executives want to quickly know how top-line inbound lead volume is holding up and marketing teams need to analyze and optimize campaigns on a daily basis. This interactive dashboard integrates data from multiple platforms to allow teams to drill into responses, leads and goal activities for any campaign.

Sales Pipeline Dashboard

As marketing departments work closely with sales teams, marketing needs a clear understanding of the sales pipeline. This marketing dashboard example gives closed-loop marketing visibility into the number of opportunities, the opportunity value, the percentage of activity for named versus non-named accounts and won and closed revenue amount by industry or deal stage.

Customer Experience Analysis Dashboard

Net Promoter Score (NPS) is a good measure of customer loyalty but can be a challenging KPI when used in isolation, as it has limited diagnostic properties on its own. This marketing dashboard example addresses this by correlating NPS with a number of other KPI's to help identify areas where NPS can be improved.

Web Analytics Dashboard

The Web analytics dashboard highlights metrics such as Web site visits by region, new vs total visits and bounce rate to give a quick understanding of your site performance. And integrating this dashboard into a larger marketing analytics application eliminates the need to jump across multiple applications to get the data you need. Take your web dashboard even further by integrating other relevant data sources that highlight marketing initiatives that are likely to influence site activity.

Social Media Dashboard

Social media managers practicing closed-loop marketing need to know how their efforts on each platform are translating into engagement, site visits and influence across the sales funnel. This helps inform managers about what platforms are delivering the highest impact and where to focus on making adjustments for underperforming channels

Closed-loop Campaign Optimization

This marketing dashboard is designed to provide an in-depth view of the full conversion funnel of a particular email campaign. Knowing how a campaign performs against an ultimate objective (“enrollments” in this case) simplifies the process of optimizing the entire customer journey based on attributed revenue growth.

Customer Lifecycle Analysis Dashboard

A complete picture of the customer lifecycle can also include knowing how the customer experience changes across key phases. The ability to drill into this data helps inform full-funnel marketing decision making and campaign spend.

What is a Marketing Dashboard?

A marketing dashboard is a business intelligence tool that allows marketers to track and analyze key performance indicators (KPIs) and distribute these KPIs to other stakeholders across an organization. Modern marketing dashboards go beyond simply visualizing data from various marketing tools and instead integrate data from a wide variety of sources in real time to provide a complete picture of every stage of the sales funnel. Further, interactive dashboards allow teams to more deeply explore the data and find insights that will increase marketing effectiveness.

Want more dashboard examples?

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Take your dashboards to a whole new level with Qlik

The ability to deliver flexible, best-in-class dashboards is just one way Qlik Sense® sets the benchmark for a new generation of cloud data analytics technology. Our one-of-a-kind associative analytics engine and sophisticated AI empowers people at all skill levels to freely explore data, make bigger discoveries and uncover bolder insights they can’t find using other analytics tools. With Qlik, you can support nearly any use case and massively scale users and data, empowering everyone in your organization to make better decisions every day.

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