Digital Dashboard Guide

What it is, why it matters, and best practices.

Screenshots demonstrating a rich Qlik Sense dashboard on both desktop and mobile devices

Digital Dashboard Guide

This guide provides examples and practical advice to help you create a best-in-class digital dashboard of your own.

  1. What is a Digital Dashboard?
  2. Digital Dashboard Benefits
  3. Examples by Job Function
  4. Examples by Industry
  5. Best Practices
  6. Key Capabilities of Dashboard Software
  7. Analyst Perspectives

What is a Digital Dashboard?

A digital dashboard is a business intelligence tool that allows business leaders to track, analyze and report on KPIs and metrics. Modern, interactive dashboards make it easy to combine data from multiple sources and deeply explore and analyze the data directly within the dashboard itself.

Are you ready to take your business beyond visualization and reporting? Learn how to build your own digital dashboard to deliver insights that are custom-tailored to help you reach your specific business goals.

Learn how to design world-class dashboards.

Digital Dashboard Benefits

Making use of dashboards through a business intelligence tool can immediately benefit your organization by helping you...

Turn data into business value

Most organizations have vast amounts of unorganized data. Digital dashboards help users hone in on the most important data points, and better leverage the data to improve their business decisions.

Rally key stakeholders

Digital dashboards can be highly-effective tools for supporting and strengthening your case with decision makers across the organization. In addition to helping you quickly respond to changing business needs, the clear visualizations can help you present more compelling arguments for landing executive approvals.

Move data literacy forward

Sharing dashboards of organized, trustworthy data will help to advance a data-driven culture throughout all levels of your business. When employees are able to explore data freely from a single location, users at all levels will be encouraged to make discoveries and innovate.

Digital Dashboard Examples by Job Function

Explore digital dashboard examples based on key performance indicators (KPIs) relevant to your specific role.

  • Screenshot of a Qlik Sense Sales dashboard


    Viewing all your sales data in a clean, organized digital dashboard will help you increase revenue, improve forecasting, and identify key trends.
  • An executive HR dashboard provides all critical KPIs in one place and the ability to drill into the data

    Human Resources

    HR executives need quick snapshots so they can review and analyze all critical KPIs in a single location. The example here displays high-level metrics such as employees by role and by location, plus key data such as gender ratio and training progress.
  • Screenshot of a Qlik Sense Marketing dashboard


    Digital dashboards connect data from your CRM, advertising tools, and web analytics platform. Seeing and understanding each phase of the customer life cycle will help you boost your marketing ROI.
  • Screenshot of a Qlik Sense Finance dashboard


    Effortlessly explore your procurement, contract and expense data, and discover innovative ways to manage costs, control risk, and increase profits.
  • IT Digital Dashboard

    Improve security, scalability and data governance through better data visualization. Identify underused systems and applications, and better anticipate upcoming technology needs.
  • An operations dashboard helps you explore relationships between complex data sources to improve planning, increase performance and monitor risk.

    Supply Chain

    An interactive digital dashboard can immediately surface KPIs that help you find connections between complex, disparate data sources. Use them to immediately improve supply chain performance, streamline planning, and keep a close watch on risks.

Digital Dashboard Examples by Industry

Digital dashboards are indispensable tools for transforming your organization’s data into financial value, but there isn’t just one approach that works best for every business. To show you how targeted and versatile digital dashboards can be, we've gathered the following top-performing examples from specific industries.

  • Financial Services

    A custom dashboard for comparing revenue and margin data will help you identify your most profitable customers, spot ways to reduce operational costs, and find opportunities to transform your team's performance.
  • High Tech

    Clear visualizations will help you gain visibility over your global supply chain, maximize profitability, accelerate innovation, and deliver far more agile operations.
  • Healthcare

    Healthcare digital dashboards allow you to quickly analyze important patient care KPIs to improve outcomes, discover operational inefficiencies, more effectively manage your workforce, and increase profitability.
  • Manufacturing

    A manufacturing dashboard lets you visualize the finest details of your plant operations, compare actuals against standards for your most important KPIs, and find unexpected supply-chain and operational efficiencies.
  • Retail

    View your most important KPIs in one location. Leverage the data to analyze shopping patterns by channel, drive sales and shopper engagement, and maximize profit.

Build and share your own custom dashboard.

  • Media & Telecom

    Immediately view KPIs that help you navigate fluctuating markets, centralize your processes, and improve customer loyalty.
  • Life Sciences

    Digital dashboards let you easily explore and combine your CRM data with market share data, letting you adapt quickly to change and target customers more effectively.
  • Consumer Products

    Analyze consumer trends in a single view to help you maximize sales, increase market share and consumer loyalty, and manage intelligent supply chains.

Best Practices for Digital Dashboards

Before you jump in to build your own digital dashboards, be sure to consider the following best practices so you can start off on the right foot.

Understand your data

Take the time to discover all the data that's available to you, the most important information you'll need to report on, and the types of decisions you want the data to inform.

Enable your team

Itemize the top goals for key stakeholders on your team, and use this knowledge to prep dashboards that help them take the most impactful actions.

Simplify your visuals

Digital dashboards are powerful tools, but including too many complex visualizations can hinder quick insights. Explore different designs until you have a dashboard that presents your stories in a clean, simple way. Get inspired by the ten best modern data visualization examples.

Free your users

Don't limit users to linear exploration — let people freely explore all connections within the data, so they can discover the full story for themselves.

Provide the right data for the right users

Guide users to better, faster insights by giving them access to the data that's most relevant to their individual roles.

Embed dashboards where decisions are made

Let your users explore their data wherever they make decisions — apps, business processes, portals and websites.

Key Capabilities of a Digital Dashboard

The most effective digital dashboards do so much more than just KPI tracking and data visualization. Here are a few key capabilities to consider as you find the right dashboard tool for you:

  • Fully interactive. Leverage robust analytics right from the dashboard itself to explore and evaluate your data.
  • All data sources, together. Easily combine and analyze data from across the organization.
  • Augmented Analytics (AI). Powerful AI will suggest specific analyses to perform, and insights to glean from your data.
  • Automated Alerts and Reporting. Set up your dashboard to auto-share with key stakeholders on a regular cadence, and to send alerts based on KPI fluctuations.
  • Built for Mobile. Dive into your dashboards from any device, with full touchscreen optimization and interactive functionality.
  • Simple Data Prep. A digital dashboard connected to a modern data analytics platform will help you to spend less time preparing data, and more time pinpointing ways to better manage your team.

Analyst Perspectives

Compare the best digital dashboard software with the latest analyst reports.

BARC: The BI & Analytics Survey 2021

See how top dashboard and analytics tools stack up in the world’s largest independent survey of BI users.

  • Image displaying the comparative matrix of BI vendors from the BARC BI & Analytics Survey 2021.
    Qlik Sense earned 11 number one category rankings including Dashboards and Customer Experience and 44 leadership positions.
  • Image displaying the comparative ranking of BI vendors for dashboards from the BARC BI & Analytics Survey 2021.
    93% of surveyed users rate Qlik Sense’s functionality for creating dashboards as excellent or good.

Want more dashboard examples?

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Take your dashboards to a whole new level with Qlik

The ability to deliver flexible, best-in-class dashboards is just one way Qlik Sense® sets the benchmark for next-generation data analytics technologies. Our one-of-a-kind associative analytics engine and sophisticated AI empowers people at all skill levels to freely explore data, make bigger discoveries and uncover bolder insights they can’t find using other analytics tools. With Qlik, you can support nearly any use case and massively scale users and data, empowering everyone in your organization to make better decisions every day.

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