The first critical step in designing your dashboard is to develop a user persona that defines who your audience is, what information they need, and how they will use this information. Some dashboards have broad distribution but most are tailored to specific people or roles such as executives, managers or analysts. These roles have very different needs and expectations when it comes to data.
For example, an analyst will want many data views and the ability to dig into the data to explore more deeply. In contrast, a busy operations manager needs to know at a glance if there are significant deviations from the norm that require immediate action.