Why is Data Integrity Important?
Your organization is most likely flooded by large and complex datasets from many sources, both historical data and real-time streaming data. And you want to confidently make data-driven decisions that improve your business performance.
Incorrect or incomplete data can lead to bad decisions which can cost you significant time, effort, and expense. Plus, the loss of sensitive data–especially if it ends up in the hands of criminals–can mean enduring and wide-ranging negative impacts.
Here are the key benefits of establishing and maintaining data integrity as part of your data governance framework:
Supporting accurate data insights and decisions.
Protecting your customers’ and other data subjects’ information such as personally identifiable information (PII), financial records and usage data.
Helping ensure regulatory compliance such as General Data Protection Regulation (GDPR).