Executive Insights and Trends

Jul 08, 2025

An Open Letter to Informatica Customers

Headshot of blog author, Drew Clarke. He has short brown hair, wearing a blue button-up shirt, and is smiling in front of a plain gray background.

Drew Clarke

4 minutes

An Open Letter to Informatica Customers

Over the past few weeks, I’ve spoken with a number of leaders who are digesting Salesforce’s move to acquire Informatica and what it will mean for them. If you are doing the same, I get it.

Informatica has been an established company but in recent years pushing customers to move to their cloud only platform, will this accelerate this in particular with their recent PowerCenter end-of-support news? This acquisition raises relevant questions about your own roadmap and how will you achieve your own goals with your own data.

I’ve spent my career helping organizations leverage data for positive outcomes, and one thing has always held true: trust matters — in your data, your platform, and the partner standing behind it.

When Trust Gets Complicated

One of the reasons that Informatica has earned trust is by staying vendor-neutral and supporting hybrid, multi-cloud environments. But with this acquisition, that neutrality is at risk. If the roadmap starts prioritizing Salesforce integration over customer needs, the flexibility you’ve counted on could start to fade.

You’ve likely seen what happens next. We all have:

  • Past Salesforce acquisitions brought delays, forced migrations, and overlapping tools

  • On-premises support gets quietly phased out

  • Clear product direction becomes hard to pin down

And suddenly, your data and AI strategy is slowed - not by technology, but by uncertainty.

You Can’t Build AI on a Shaky Foundation

You need to be able to trust your data. You need to trust how it’s integrated, governed, and used. And you need a platform that supports your strategy, not someone else’s.

Personally, I believe that means openness by design. Deployment flexibility. Built-in governance. And transparency every step of the way. Innovation should show up in product - not in promises.

That’s why we’ve been so focused on execution. We brought Qlik and Talend together in under a year. We introduced a new AI Trust Score to help organizations measure data readiness. And we recently launched Qlik Open Lakehouse, a modern architecture designed to handle real-time, high-volume pipelines without compromise and lower cost.

If You’re Rethinking Things, You’re Not Alone

Plenty of Informatica customers are now revisiting their plans. Some are accelerating transitions. Others are just starting to explore options. Wherever you are in that process, know that you’re not alone.

My advice: take control of the conversation now. Don’t let someone else’s roadmap shape your future. And don’t wait until decisions are made for you.

Download our latest Market Guide: Five Considerations for Informatica Customers

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