I’ve been on both sides of the table, as a CIO shaping enterprise strategy and now as a CEO delivering outcomes for thousands of customers. And one belief has never changed: your data should serve your business, not someone else’s agenda.
That belief matters now more than ever.
Salesforce’s intent to acquire Informatica is the latest signal of a growing trend: consolidation over choice. While these moves promise efficiency, they often come with real costs: less flexibility, more risk, slower innovation, and rising long-term cost.
Gartner has already issued guidance outlining the risks, from roadmap uncertainty to integration delays and tighter vendor lock-in. These aren’t hypotheticals, they’re issues many of you have already experienced:
A once-neutral platform could become aligned to a CRM-first strategy
Past Salesforce acquisitions like Tableau and MuleSoft were hampered by overlapping tools, slow integrations, and shifting focus
Most critically, customer needs often take a back seat to internal realignment
We’ve chosen a different path. Our path puts you in control of your data, your infrastructure, and your outcomes. It’s not just about architecture. It’s about ensuring innovation is guided by your needs, not dictated by someone else’s stack.
Gartner® recently named Qlik the only Magic Quadrant™ Leader across BI/ Analytics, Data Integration, and Data Quality. This is leadership across the entire AI value chain. That matters.
As we move into the era of agentic AI, where systems don’t just analyze but act, trust and transparency are everything. You need the freedom to design your data strategy around your business priorities, not around a CRM provider’s end game.
Tens of thousands of organizations globally already trust us to help them do just that. We’re not here to push CRM. We’re here to help you solve real problems with an open, interoperable platform designed for impact.
If you’re using Informatica, or watching what’s unfolding, my advice is simple. Don’t wait. Choose flexibility. Choose a partner that’s ready today and committed to your future.
Because your business deserves nothing less.
Join us and Global Sponsor AWS for the AI Reality Tour - a one-day event packed with real-world strategies and use cases to help you turn data, analytics, and AI into action. We’re making stops across Europe, the US, and Asia, register: Qlik AI Reality Tour
In this article:
Executive Insights and Trends