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Qlik and Veeva Systems Partner to Offer Unprecedented Visibility into Customer Data for the Pharmaceutical Industry

Qlik’s visual analytics platform enables Veeva CRM Mobile users to transform their data into actionable information

December 01, 2015

Qlik® (NASDAQ: QLIK), a leader in visual analytics, today announced it is integrating its mobile visual analytical applications with Veeva CRM Mobile for self-service data discovery and user-driven guided analytics as the newest initiative in its partnership with Veeva Systems, a leader in cloud-based software for the global life sciences industry. Via a free download from the App Store, Qlik for Veeva CRM Mobile provides rich visual analytics, reporting and dashboarding, and integrated mobile capabilities to users in an iOS native experience powered by Qlik’s associative engine, both online and offline. Qlik will be exhibiting these capabilities at Veeva’s 2015 European Commercial Summit, which takes place December 2-4, in Barcelona, Spain.

“Grappling with an overwhelming amount of disparate information, the pharmaceutical industry struggles to get a complete picture of the customer to make the best decisions,” said Christopher Ferrara, Market Development Director, Global Life Sciences at Qlik.  “Armed with complete, up-to-date customer data from Veeva CRM, and integration of the Qlik visual analytics platform, our customers have the ability to transform their data into actionable insights and do so with consistency – and speed.  That’s why Qlik is now used by 20 of the top 20 pharmaceutical companies worldwide, including many who integrate with Veeva.”

Transforming Veeva CRM data at the speed of business

In the same way that Veeva CRM Mobile is an iOS native mobile application, Qlik also provides a “QlikView® for iOS” mobile app that can be used to access guided analytical applications powered by Qlik’s associative engine. Qlik enhances the mobile experience by enabling users to visualize all of their customer data across an unlimited number of dimensions and analyze it in any direction against underlying data sources – right down to the transaction level and all from their mobile device. The QlikView for iOS app makes it simple to render Qlik applications to Veeva CRM Mobile users. Such applications integrate Veeva CRM data via a native data connector to provide an unparalleled view into the business’ key metrics.

In addition, Qlik’s Connector, Qlik for Veeva CRM takes the complexity out of CRM analyses to deliver unprecedented visibility into all of Veeva CRM data with ease.  Qlik enables business users to visualize all of their customer interaction data in Veeva CRM across an unlimited number of dimensions. Qlik for Veeva CRM can easily be accessed within Veeva CRM as a custom tab or as embedded graphs, tables, and charts within other Veeva CRM tabs. Alternatively, Veeva CRM data can be integrated into a Qlik application via a native data connector to provide an unparalleled view into a business’ entire data set.

“Reliable, real-time access to data is a business imperative across pharmaceutical organizations to stay ahead of the competition and respond to changing global regulatory requirements,” said Arno Sosna, VP Veeva CRM Product Management, Veeva Systems.  “Data visualization and analysis tools such as those delivered by Qlik will help our customers to make sense of the volume of data to identify more commercially impactful strategies.”

Qlik is also a member of the Veeva OpenData Partner Program, a new approach for providing life sciences companies with customer data for healthcare professionals (HCP), healthcare organizations (HCO), and affiliations that is open, easy and global.

About Veeva Systems

Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 300 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices in Europe, Asia, and Latin America. For more information, visit

About Qlik

Qlik (NASDAQ: QLIK) is a leader in visual analytics. Its portfolio of products meets customers’ growing needs from reporting and self-service visual analysis to guided, embedded and custom analytics. Approximately 37,000 customers rely on Qlik solutions to gain meaning out of information from varied sources, exploring the hidden relationships within data that lead to insights that ignite good ideas. Headquartered in Radnor, Pennsylvania, Qlik has offices around the world with more than 1700 partners covering more than 100 countries.


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