Big Data AI

Learn about the relationship between AI and big data. This guide provides definitions and practical advice to help you leverage the power of artificial intelligence (AI) and gain the most value from your big data analytics.

How Do Big Data and AI Work Together?

Big data and AI have a synergistic relationship. Big data analytics leverages AI for better data analysis. In turn, AI requires a massive scale of data to learn and improve decision-making processes.

What is Big Data?

The term big data refers to massive, complex and high velocity datasets. As stated above, big data is the fuel that powers the evolution of AI’s decision making. Big data can be explored and analyzed for information and insights. Big data analytics is the use of processes and technologies, including AI and machine learning, to combine and analyze massive datasets with the goal of identifying patterns and developing actionable insights. This helps you make faster, better, data-driven decisions that can increase efficiency, revenue and profits.

Glossary Topic: Augmented Analytics - Move Beyond the Hype in AI Analytics

Move Beyond the Hype in AI Analytics

Use this checklist when you’re evaluating data analytics platforms to make sure you get the most possible value from AI.

What is AI?

The term artificial intelligence refers to a set of technologies which enable computers to simulate human intelligence. Examples of AI include speech recognition, such directing virtual assistants like Alexa to perform tasks, image recognition for identification, and autonomous driving. AI also makes augmented analytics tools more powerful and accessible, helping you explore and analyze sprawling, unstructured data to gain greater clarity and understanding of the many factors influencing your business.

Subfields of AI include AutoML and machine learning, which refers to the use of algorithms to learn and execute tasks without human intervention, deep learning, which uses neural networks to identify complex patterns in high-volume data, cognitive computing, which is used to simulate the functioning of the human brain to solve complex problems, and natural language processing, which helps computers understand and interpret human language.

Relationship Between AI and Big Data

Big data and artificial intelligence have a synergistic relationship. AI requires a massive scale of data to learn and improve decision-making processes and big data analytics leverages AI for better data analysis. With this convergence, you can more easily leverage advanced analytics capabilities like augmented or predictive analytics and more efficiently surface actionable insights from your vast stores of data. With big data AI powered analytics, you can empower your users with the intuitive tools and robust technologies they need to extract high-value insights from data, fostering data literacy across your organization while reaping the benefits of becoming a truly data-driven organization.

By bringing together big data and AI analytics technology, companies can improve business performance and efficiency by:

  • Anticipating and capitalizing on emerging industry and market trends.

  • Analyzing consumer behavior and automating customer segmentation

  • Personalizing and optimizing the performance of digital marketing campaigns

  • Using intelligent decision support systems fueled by big data, AI, and predictive analytics

AI Big Data Analytics

AI can assist users in all phases of the big data cycle, or the processes involved in the aggregation, storage, and retrieval of diverse types of data from various sources. These include data management, pattern management, context management, decision management, action management, goal management, and risk management.

AI can identify data types, find possible connections among datasets, and recognize knowledge using natural language processing. It can be used to automate and accelerate data preparation tasks, including the generation of data models, and assist in data exploration. It can learn common human error patterns, detecting and resolving potential flaws in information. And it can learn by watching how the user interacts with an analytics program, surfacing unexpected insights from massive datasets fast. AI can also learn subtle differences in meaning, or context-specific nuances, in order to help users better understand numeric data sources. And it can alert users to anomalies or unexpected patterns in data, actively monitoring events and identifying potential threats from system logs or social networking data, for example.

Synergy in Technology Innovation

Big data and artificial intelligence are also linked in terms of research and technological innovation for each field. Big data technology uses AI theories and methods and AI relies on large volumes of data and the supporting big data technologies to improve and evolve decision making capabilities.

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Modern Analytics Demo Videos

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  • Combine data from all your sources

  • Dig into KPI visualizations and dashboards

  • Get AI-generated insights


How is AI used with big data?

AI makes big data analytics simpler by automating and enhancing data preparation, data visualization, predictive modeling, and other complex analytical tasks that would otherwise be labor-intensive and time-consuming. AI helps users work with, manipulate, and surface actionable insights faster from large, complex datasets.

What is big data in artificial intelligence?

Big data is the fuel on which artificial intelligence runs. Large amounts of diverse data are what make it possible for machine learning applications to do what they were designed to do: acquire and perfect a skill. The more data available to the AI, the more it can learn and improve its pattern recognition capabilities.

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