Paul presented the recent KPMG survey which you can download here entitled ‘The truth about Consumers’ with key highlights indicating consumers expect retailers to integrate their physical and digital environments to provide a much broader, deeper experience and again I could not agree more. Check out this Omni-Channel app that shows how you can integrate multiple consumer sales and interaction channels into one single view.
So, as a company I work for, Qlik is doing their bit towards developing cutting edge technology to deliver increasing consumer insight and satisfaction.
However, if you are still reading and have got this far, you will notice this has nothing to do with the title of my blog, ‘Have Retailers Lost Sight of the Baby Boomers?’ Well, retailers are about to embark on having to serve, engage and interact with four different generational shoppers for the first time in their long history. A new generation of shoppers called Gen Z will make up 40% of all consumer spend by 2020 and will engage with retailers alongside the Gen Y and Gen X.
But my blog was supposed to be all about baby boomers right, who were born from 1946 post-world-war. So in addressing this, I want to finish off my blog by sharing some words of wisdom for all retailers reading this which was shared by Richard Watson, Futurist Speaker and Scenario Thinker and last keynote speaker of the BRC CX event.
Richard talked wonderfully about all the latest consumer technology exploding onto the retail scene to help us all to shop quicker, faster and easier, however he reminded us all to not forget what it is like to shop on the high-street when you are of a certain age. What baby boomers want, and I will include myself in this valid point, is every now again rather than all this technology is to simply find somewhere to sit and rest your legs whilst shopping. I think this would be a great alternative campaign for any retailer out there who wants to differentiate themselves: more seats!