Continuous intelligence is the use of tools and processes that integrate real-time analytics into business operations, perform automated calculations and recommend specific actions to be taken. The rise of augmented analytics and real-time data pipelines is reshaping how people and machines can respond to rapidly changing conditions, bringing insights and triggering actions when it matters most – right now.
In practical terms, continuous intelligence brings real-time situational awareness and drives actions so people, processes, and machines respond more effectively to important business events, as they happen. It is a shift from traditional, passive BI – based on preconfigured, curated sets of historical data, and designed to inform but not necessarily drive action – to Active Intelligence, based on continuous intelligence derived from real-time, up-to-date information, and designed to take or trigger immediate actions.
An effective CI strategy requires an end-to-end approach built on an optimized data supply chain and augmented analytics that allows a data literate workforce to stay informed and take action in near real-time.
Operating a business with the latest, most accurate information holds major potential within any industry and most business models. Continuous intelligence can be operationalized at many levels – from supply chain, fraud detection, customer experience, and IoT enabled manufacturing to any time-sensitive process enhanced by the ability to respond to what’s happening right now. Here are several ways CI can accelerate business value in your organization:
Combining personal health and medical conditions data could power a CI application that instantly processes risk factors against a patient’s medical history and conditions, personalizing complex diagnostics and guiding value-based actions like early intervention.
Emergencies are, by definition, real-time, dynamic events. Government and private sector organizations can use current weather and disaster information with operational data to predict and adjust personnel, equipment, and processes as emergencies evolve.
These real-world examples are just a starting point. Continuous intelligence invites organizations to re-architect any process that can benefit by using what’s happening right now. Applying a real-time context to immediate business moments or to predict and proactively respond to what’s likely to happen next opens near-limitless possibilities.
Go beyond continuous intelligence to achieve a state of Active Intelligence, empowering your organization to take action in the moment, in real time. With Qlik Cloud®, you can shift from a passive set of tools to an active system that delivers information in real-time and compels action.
Close the gap between data and action with the only cloud platform built for Active Intelligence.