Starting today, you might notice something different from us. A bold new look. A fresher voice. A clear message: Do Data Differently. It’s how we see the world, and how we want the world to see us. Because let’s face it: the pressure on businesses to move faster, cut through complexity, and act with confidence has never been higher.
Times have changed. And Qlik Has Changed Too.
Yes, we’re a Leader in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms for 14 years straight. That foundation has always been our strength, and we take great pride in it.
But like any company serious about staying relevant, we’ve evolved.
We’ve acquired 14 companies in just a few years. We've expanded far beyond dashboards to build a powerful, end-to-end portfolio that brings together real-time data integration, quality, analytics, and AI. That’s why Gartner has recognized Qlik as a leader in Data Integration, Data Quality, and Analytics & BI - because we deliver what others don’t: a true data-to-decision platform. We are the only vendor with leadership across all three of these MQs. No other company delivers this.
When you grow that much, that fast, you’ve got to step back and reintroduce yourself. Reaffirm what you stand for.
And make sure your message reflects what your customers - you - need most right now. Because let’s face it: the pressure on businesses to move faster, cut through complexity, and act with confidence has never been higher.
That’s what “Do Data Differently” is really about.
To do data differently means no tradeoffs. You stop choosing between speed and trust. Between flexibility and control. Between the platform your team wants, and the one your business actually needs.
It means putting your data to work - in real time. It means scaling AI with trusted data. And it means freeing yourself from vendor lock-in and runaway costs, so you can focus on outcomes, not infrastructure.
It also means building a platform that doesn’t just plug into your stack - it moves with you. Grows with you. Evolves with your data, your people, your priorities. That’s what we’ve built. And that’s what we’re proud to stand for.
So What Does Doing Data Differently Look Like?
It looks like BT empowering its users to move at the speed the business needs, not the speed of IT support tickets.
It looks like organizations reducing tool sprawl and costs while gaining trust, speed, and agility.
It looks like data pipelines that flow cleanly. Analytics that are explainable. AI that’s real, governed, and in the hands of the people making decisions every day.
And it looks like a partner that doesn’t just sell or deliver software - but shows up with smart solutions, flexibility, and a team that knows your name.
Come See It for Yourself
We’re bringing this new brand to life at Qlik Connect, May 13 -15 in Orlando. And here’s what I love about that event: more than half the sessions are led by customers including Fujitsu, Visa and Truist. Not just slides, but real stories. Real impact.
Come meet the people—and see the tech—that are helping businesses do data differently, and thrive because of it.
We’re incredibly proud of this brand evolution—but more than anything, we’re excited. Because this is more than a new look. It’s a renewed commitment. To our customers. To innovation. And to rethinking what’s possible when you stop following the rules and start doing data differently.
So yeah, Qlik has changed. The world has too. Let’s meet it - head on.
See you in Orlando.
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