Compare Qlik vs Tableau

This guide provides an in-depth comparison of Tableau vs Qlik to help you select the right solution for your organization. Explore the full guide below and try out our interactive comparison tool.

Qlik vs Tableau

Qlik vs Tableau: Evaluation Guide

When evaluating Qlik vs Tableau, consider both your immediate needs as well as the larger role that BI and analytics can play across departments, customers, and partners. This guide compares Qlik Sense vs Tableau on 14 key factors.

Data Visualization

All top BI tools allow you to visualize data in charts, graphs and maps. Both Qlik and Tableau have a full range of visualizations. But visualizing data isn’t only about creating a work of art. It’s more about gaining insights. Key features help make this happen. Features large and small, like interactivity, responsive design to reformat and adjust detail level to accommodate screen and scale, or a scrollable bar chart which allows you to see the overall shape of the data and find outliers.

Qlik Sense


“Not only was the Qlik platform substantially more user-friendly, but we found the visualization possibilities to be highly dynamic.”
-Sravani Nyayapathy, Upshot by Influitive Interviews

Interactive Dashboards

You and your stakeholders will want to explore all your data in any direction, directly from within the dashboard. This will let you uncover relationships you may not have considered when you or an analyst first set up a query. Plus, you should expect AI to help you highlight outliers, create charts, and suggest new visuals.

Laptop showing Qlik's interactive dashboards on the monitor

Qlik Sense


“The third advantage of Qlik Sense is its Associative Engine. This ability to quickly explore potential correlations between separate data pools is a powerful way to discover new insights.”
-Brad Ringen, Upshot by Influitive Interviews

Find the Best Fit for Your Organization

Get the complete Qlik vs Tableau comparison guide to learn more.

Total Cost of Ownership

There's more to making a BI platform investment than the initial purchase. The Total Cost of Ownership (TCO) factors all the costs associated with using a BI solution. From implementation to usability and scalability over the years. Major cost considerations include infrastructure, systems setup, app development, cloud computing cost management, security, usability, systems admin, and support.

Line graph comparing total cost over time between Qlik Sense and Tableau

Qlik Sense


“The price comparison is very misleading.”
- Tomasz Wojcik, Thermoplast, Qlik User Survey

AI-Powered Analytics

Artificial intelligence (AI) and machine learning (ML) are resetting the expectations of a modern BI tool. Augmented analytics suggests new insights and connections and this helps you quickly analyze your data, increases your productivity, and helps you make better data-driven decisions.

Screenshot showing how Qlik's Insight Advisor makes automatic suggestions from your data.

Qlik Sense


“Conversational analytics in Qlik Sense allows us to give the intelligence that people in the field need right where and when they need it.”
- Pavan Arora, Upshot by Influitive Interviews

Machine Learning and Predictive Analytics

Machine learning is the process of creating models from historical data in order to make future predictions. Automated machine learning allows you to leverage the power of predictive analytics in more user cases not handled by data scientists.

Diagram showing ML and AutoML Scenerios

Qlik Sense


“We were stumbling blind, trying to figure out what would stop churn and it was frustrating trying to find something that would move the needle. Now, machine learning has really given us direct clarity as to what will make a difference. Instead of guessing, we now know what will bring results.”
- Ben Dean, Upshot by Influitive Interviews

Many Use Cases (On One Platform)

Your organization should be able to support all BI use cases using the same data and the same platform. This is because you may have many different types of users, such as analysts, engineers and business people performing many different use cases beyond just visualizing data–like embedding analytics, enterprise alerting, and collaborating on dashboards.

Diagram comparing Qlik Sense and Tableau use cases.

Qlik Sense


“Not only has Qlik's partnership brought us where we are today, but it's been used for dozens of different use cases around our organization.”
- Jason Ferriggi, Upshot by Influitive Interviews

Triggering Action

It’s not enough to create dashboards and visualizations. Your platform should have the ability to initiate action. This can take the form of prompting human action through sophisticated alerting or orchestrating events in downstream systems.

Diagram depicting Alerts and Triggered Actions

Qlik Sense


"We believe the combination of self-alerting and mobility is responsible for the continual growth in our user base"
- Rob O'Neill, Upshot by Influitive Interviews

Governed Self-Service

You want everyone in your organization to trust their data, analytics and insights. You also want everyone to work quickly without having to wait for IT or analysts. This means your tool should allow you to control your data and content with a centralized management capability that uses rules-based governance without restricting what users can accomplish.

Image showing a woman standing inside a bar chart looking at line graphs above her

Qlik Sense


“Not everyone is a data geek. Creating a simple-to-use application gives everyone—regardless of their comfort with data—the tools they need to better perform their job.”
- Michael Taylor. Upshot by Influitive Interviews

Mobile BI

As workforces become more mobile, keep in mind that you and your teams need to be able to explore and analyze data and share insights wherever you happen to be.

Image of a laptop and mobile phone showing graphs and charts

Qlik Sense


“Qlik is much more intuitive and offers way better mobile support than Tableau.”
-Ryan Hanson, Qlik User Survey


You need a complete, up-to-date view of all relevant data. Plus, you may need to support hundreds or thousands of users across your organization. This means you’ll need a tool that can handle data at any scale without compromising performance or driving up costs and can integrate and combine data from any source, as close to real-time as possible.

Bar chart depicting increased users, data scale, and analytic complexity

Qlik Sense


“Near the beginning of our journey with the analytics platform Qlik, we had about 2,000 users. However, as word spread, the number of interested staff grew exponentially. Roughly a year later in 2020, we had nearly 20,000 users on the platform. As of the first quarter of 2021, more than 35,000 people were engaged.”
-Axel Goris, Upshot by Influitive Interviews

Embedded Analytics

Embedded analytics refers to incorporating full analytics capabilities within other processes, applications, and portals across an organization. It lets your employees, partners, suppliers, and customers make better, data-driven decisions from within the systems they already use.

Screenshot demonstrating Qlik's embedded analytics capabilities.

Qlik Sense


“Qlik’s complete set of open APIs enables us to fully customize analytics solutions, rapidly develop new custom apps, visualizations, and extensions, and embed fully interactive analytics within the applications people use every day.”
- Aaron Growitz, Upshot by Influitive Interviews

Combining Data Sources

To get a holistic view of your business, your BI tool should be able to easily bring together data from hundreds of data sources such as apps, databases, and cloud services. Robust data prep and combination capabilities are essential for applications that go beyond just a single source. And, they must not be limited by the complexities of SQL.

Diagram showing data being combined from multiple data sources.

Qlik Sense


“Databases can be huge, with information coming from multiple sources. Qlik’s associative selection model and powerful data engine make it simple to turn piles of data into wisdom.”
-Sandra Norman Andersen, Upshot by Influitive Interviews

Platform Architecture

You shouldn’t be limited in your cloud strategy or where your data resides. Your BI tool should have a platform-agnostic, multi-cloud architecture that lets you deploy in any environment, from on-premise to cloud to hybrid.

On-premises, Private cloud, Amazon AWS, Microsoft Azure, Google Cloud

Qlik Sense


Data Literacy Support

Most vendors will teach you how to use their tool. Today, you need more. You need people at all levels of your organization to be data literate. They should be able to ask the right questions of data and machines, make data-driven decisions, and communicate meaning to others.

A group of men and women around a table discussing prints of charts and graphs

Qlik Sense


“We use features like Qlik Continuous Classroom to help people to develop data literacy.”
-Vladimir Baklanov, Upshot by Influitive Interviews

Should you compare QlikView vs Tableau?

No. QlikView was Qlik’s first product introduced over 30 years ago, leading the data discovery revolution. Many customers still use and love QlikView and while Qlik continues to support them, Qlik Sense has been the lead product for almost a decade.

When Tableau compares itself to Qlik, they focus on QlikView. This is misleading, as they’re not comparing themselves to the modern platform, Qlik Sense.

This results in misinformation and confusion for the customer.

Why do Customers Choose Qlik?

Compare Qlik Sense® to other data analysis tools and you’ll see why Qlik sets the benchmark for a new generation of data analytics. Our one-of-a-kind associative analytics engine and sophisticated augmented analytics let you freely explore all your data to make bigger discoveries and uncover insights you can’t find using other data analytics tools.

And with a true governed multi-cloud architecture, deploy any way you want, massively scaling users and data without compromising security or performance. Qlik helps you empower people throughout your organization to make better decisions, take smarter actions and drive stronger business performance, every day.

Experience Qlik Sense today