With the associative model, you have the ability to analyze a complete working engine, learning how each part relates to all of the other parts. You can tweak the throttle and see how this affects the fuel intake, carburetor and exhaust. You could watch the pistons pump and turn the crankshaft. You can deconstruct the engine and look at each part in the context of the parts next to it. This is the power of the associative model.
The point is: when users look at various pieces of information, they can immediately know how they are related. If they want to narrow the context down to a particular set of selections, they can immediately see how the rest of the data across the entire data set responds. They are not limited or restricted to seeing only a subset of the data relationships contained in a query result set.
Qlik has been refining this associative model for exploring and understanding data for more than 20 years, however as the paradigm shifts around analytics, it’s becoming more and more of an important differentiator. For this reason, we’ve decided to host a series of over 100 events across Europe, where Qlik experts and leaders in the analytics space will help attendees discover how our unique associative model allows businesses to uncover the secrets their data could be hiding. The events will also host sessions with businesses that are already seeing the whole story of their data, and can discuss the benefits they are seeing as a result.
The ‘See the Whole Story’ Tour will be held from September through November in cities across Europe, the Middle East and Africa. If you’d like to attend and unlock the possible connotations that exist in your data, you can find more information and register for one of the events here.
Don’t let your business become narrow-minded in its view of data, sign up and learn how to uncover the whole picture and gain better business insights.