Gartner has made Salesforce.com a leader in the Magic Quadrant for CRM Customer Engagement Centersfor the fourth consecutive year. With the largest market share amongst all the major CRM vendors, Salesforce is now an integral part of many organisations’ ability to do business.
Long gone are the days of a company’s CRM systems simply being a tool for tracking sales pipeline or enabling marketing to monitor and improve conversion rates. Whether your CRM is on premise or in the cloud, in Salesforce.com or in Microsoft Dynamics, the importance of this data to the enterprise is critical to your business intelligence (BI.)
If you’re a data scientist, you’ll know how costly and time consuming this can be. Repeated requests to extract up-to-date, complete, actionable data from various lines of business and business end users rarely let up. This problem of too much data in too many disparate systems is all too common and it’s something that we help many of our customers with each day.
As well as extracting data from operational systems, it’s important not to forget Salesforce CRM integration. Here are three reasons why:
- Enhanced 360-degree view of the customer
Everyone knows the importance of having a single view of the customer – better customer service and efficiency, improved revenue, increased cross-selling and upselling effectiveness and lower churn. And, Salesforce is key to delivering this to today’s enterprises.
It’s about more than just viewing data. It’s about enriching, combining and merging it with other data within the enterprise which is critical to extracting its maximum value. These applications may include marketing automation systems, ERP, HR, SAP, e-commerce, IVR and more.
- Intelligent decision making based on true insight
EDW has historically been focussed on quarterly reports and transaction-led reporting. Enriching that data with Salesforce.com data means that that business can be more competitive, act on accurate, true and real-time data to give a competitive advantage.
Visibility, enrichment and making actionable decisions with the data are all fundamental reasons why you should include Salesforce data in your BI strategy.
To learn how Attunity can help with your SFDC and other integration needs click here.