The three Cs to creativity rule; Connect, Conflict, Constraint

Creativity isn’t a talent people either have or don’t, it’s a skill that they can build.

All of us have a “genius” …

In ancient Greece and ancient Rome, people did not believe that creativity came from humans. They believed that creativity was this divine spirit that came to human beings from some distant and unknown source. The Greeks identified this divine spirit of creativity as ‘Daemons’. Romans called the same type of sprint ‘Genius’.

In today’s business world, most people think creativity is bestowed on only a lucky few, divinely-inspired people. I have always believed the contrary. With the proper training and environment, anyone with a common-sense mindset, grounded in reality, can deliver creative and innovative new ideas. I am a big believer that all of us have a “genius”. In fact, this is how we can create so many innovative solutions here at Qlik!

So, what do we need to enable creativity in our organizations?

In Qlik Research, we follow the three Cs to creativity rule; Connect, Conflict and Constraint:

Connect: Historical and empirical research show that new ideas are actually combinations of older ideas. Many people think creativity is about coming up with original ideas, but it turns out creativity is really just about making new connections between existing ideas. This is exciting, because it means creativity suddenly seems less scary: we can all connect things that already exist! In fact, this is how our brain works when we create, it combines a whole bunch of different brain processes. And, contrary to popular belief, it includes both sides of our brains working together, rather than just one or the other.

Conflict: Conventional thinking says that conflict is bad for teamwork and should be avoided. I believe in the contrary; putting individuals in a conflictual state of mind can enhance their creativity. In fact, I suggest that you find ways to structure dissent and conflict into the process to better push your employees' creative limits.

Constraint: All creative feats are accomplished by people, teams, and organizations that face challenging and immovable constraints. For example, much of the famous art created during the Renaissance in Europe was commissioned by benefactors that bound artists to contracts that stipulated many details, including materials, colors, and sizes.

I am a big believer that everyone has a genius. Organizations need to foster the right environment to surface the potential. In my next blog post, I will talk about how we use the 3 Cs of creativity in Qlik Research to design innovative solutions and give some examples from recent projects!

Do you know the three Cs to creativity rule? Head over to @elif_tutuk’s first blog to find out what they are:


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