When we need to know something right now, our first instinct these days is to grab our phone and look it up. Google breaks this type of behavior out into micro-moments: I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments.
And when we “want-to-do”, what do we do? We turn to YouTube. Searches related to “how-to” on YouTube are growing 70% year over year. YouTube is not supplementing traditional learning methods anymore, it’s replacing them altogether. And that’s not necessarily a good thing.
On the surface, YouTube has some very important and valuable benefits to learners, especially the ability to access the content anytime and anywhere, and for free. But I can think of at least four pitfalls when you use YouTube videos as a substitute for formal learning, in particular when it comes to analytics.
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