For a long time, we at Qlik have believed that there is a golden opportunity for financial services companies to take some of the great analytical insights they generate for people who work in their head offices, and get that information out to the field.
To the people who meet customers, the people who sell services, and the people who determine whether or not a customer receives a satisfactory experience.
The people in the field really matter, they are the people who see the customers the most – the first impression - and yet in so many organizations they are the least equipped to serve their customers as well as they would like.
So we commissioned a survey, in partnership with the Wall Street Journal Custom Studios, who have interviewed 300 financial services executives about how they manage data, and how they use that data to drive key decision making criteria out to the edges of their businesses.
Some of the key findings included:
So despite knowing that customer-facing employees are the group who stand to gain the most from analytical insights, their organizations are not making sufficient efforts to get them the information they need.
At Qlik we have delivered solutions that help front line employees in banks and insurers to serve their customers better, make more informed selling decisions, and build closer relationships with their customers. It is one of the business solutions that we believe delivers the highest possible returns. We recently published a document which goes into greater detail on our top 12 solutions in financial services.
On June 9th at 2pm ET a webinar featuring key executives from Deloitte, Citi, WSJ Custom Studios and Qlik will be broadcast. Deloitte and Citi will be sharing unique perspectives on delivering analytical solutions within the financial services industry.
Please do take the time to join us. We’d love to help you if you would like to enable your field employees to have better conversations with your customers.