When it comes to Twitter, I was initially apprehensive and sided with many people who perceived it was all garbage and a waste of time. A few years ago, my curiosity in Twitter peaked and I started following some interesting and more experienced accounts. I found Twitter to be a good source for news, opinions and current trends. Once I started getting a few followers, I fell victim to a peer pressure competition raised by a work buddy. He challenged me on who could get 100 additional followers faster. So the game was on and I started sharing content and using Twitter as a way to advocate for my company while also letting people get to know me. I was surprised to see more people follow me as my Twitter volume increased and I was proud to beat by buddy in our friendly wager.
While I’m still learning and have a relatively small Twitter follower base compared to others, I’ve enjoyed some great experiences from Twitter. One recent example: I tweeted about an IoT analytics use case and a person from Germany sent me a direct message indicating their interest in learning more. A simple introduction from Twitter has now lead to a new opportunity at an enterprise customer. Twitter is a great way for friends, colleagues, and of course potential leads to get a better read on who you are, what your interests are and build an affinity for the things you say.
I’ll conclude with my Top 10 personal recommendations on what’s worked for me regarding social selling:
What other tips, tricks, and best practices can you think of? Feel free to post them in the comments section below. You can also follow me on Twitter @msaliter and connect with me on LinkedIn https://www.linkedin.com/in/mikesaliter/. Good luck social selling!