While paid subscription data can be quite helpful, your organization can also benefit from publicly available data like weather data, population data, demographic data. This can be helpful to correlate traffic and conversions at a retail store with weather patterns, and marketing program success to population and demographic data. Quite a bit of this type of data is free if your organization has the time, money, and resources to invest in identifying accurate data sets. Take a look at the links I embedded for weather, population, and demographic data and right away you will see the challenges of grabbing a complete data set from a free data provider. Similar to subscription services, the value of this type of data is connecting it with internal data.
One other area that is worth exploring is combining external data leveraging your business intelligence platform. A great example is Qlik, which offers the best of both worlds with premium subscription data and free data which can easily be connected to the Qlik Analytics Platform. You might know Qlik for best-in-class business intelligence software, but Qlik also offers Qlik DataMarket which helps you find, connect, and manage data from external sources like weather and demographics data. This data can be blended into your existing or new Qlik applications.
For more information on Qlik DataMarket please watch the linked Qlik DataMarket videoor test drive the Qlik Retail Omni-Channel Analytics Dashboard enriched with Qlik DataMarket weather and population data.