Introducing mesur.io: a fascinating start-up that is fundamentally changing the way the world measures and interacts with environmental data. Mesur.io have developed their own connected “bulb” which you can plant in the soil and immediately start seeing data such as light levels, soil moisture, ground temperature and much more to help growers grow in so many ways.
Mesur.io uses Qlik to surface all this data and combines with other data such as such as soil and plant databases, satellite imagery and weather forecasts to make concise recommendations back to the grower in an easily understood way. After all, these guys are not data scientists but they do know a thing or two about how to grow things. In fact, this is why mesur.io chose Qlik Sense to be the front end in the first place, Mike Prorock CTO & founder of mesur.io told me:
“One of the great things about Qlik Sense is the QIX engine, while we were piloting our IoT solution we wanted to act upon our customers’ feedback and because of Qlik Sense we were able to make changes lighting fast which our customers could see instantly. This simply would not be possible without Qlik Sense.”
IoT technology can help us to grow the right crops in the right places by using satellite data from space. Companies like mesur.io can help growers increase growing efficiency and minimize feed and water wastage using in-the-ground sensor data, combined with weather, location and light data, even integrating with irrigation and feed supply systems to automate processes.
The final part of distributing the food goods can be optimized via GeoAnalytics using geospatial data to match growing, storage and packing locations with demand to minimize the food supplies time in transit and therefore keep food fresher at point of delivery, ultimately reducing wastage of spoiled goods.
So there is hope, and I am thinking about using a mesur.io bulb in my garden. We should all start making changes because my tiny patch sure ain’t gonna feed the world, can you dig it?
Want more ways to get up to speed on IoT? Check out our webinar with Forrester VP and Principal Analyst Frank Gillett.