Some media activities, such as watching videos and conferencing, are popular on tablets. On the other hand, although business users may start working on a document on a tablet, 79% of them will switch to a computer to complete the task.
This reluctance to switch to a tablet is also true for reports and dashboards. 55% of users switch from a tablet to a computer to view these BI artifacts: only 20% would switch the other way around. It is tempting to think that this is because the mobile form factor is not sufficient for viewing reports and dashboards. However, if users start this activity on a phone, 52% of them will complete the activity there. No one, not one, reported moving from a smartphone to a tablet. And if the activity starts on a tablet, only 25% of users will continue there.
Research such as this can be very useful on its own, but it is even better as a springboard for discussion and debate. Disagreement can shed a lot of light! So, the digest does not only include quantitative research, but some compelling interviews and articles.
Murray Grigo-McMahon, our design strategist, considers how using multiple devices change the rhythm of our work. Looking back at the time when we relied on fixed access points he notes,
“Information was now free to travel as long as we didn’t move, as long as we stayed tethered to our phone line and screen. Thus we scheduled tasks and reports, waited, worked and went home. The datascape was somewhere we visited, not somewhere we inhabited.”
James Richardson, or business analytics strategist, held a great conversation with Anders Gran of the UsTwo design consultancy. Anders has some sharp-edged opinions on how we use devices:
“If I go to restaurants it’s older people that are normally misbehaving with phones, in that they’re noisy all the time, they’re on the table, it’s ringing. Because they’re not fluent in the medium, or they think that’s how it’s used, or they accept the default setting of the phones.”
Looking even more broadly around the industry, we have opinions from manufacturers of touch screens, from data warehousing experts and major consultancies.
We would like you to enjoy the research digest as a well-informed conversation. And we would love to hear back from you too about your own opinions and findings. Again, feel free to download it here - and read it on whatever device you like!