The speed of change in technology innovation of serving up data to business users has dramatically changed in the past 3 years. Whereas before for many years the question asked by IT organization to business users to understand their requirements was simply; what type of report do you want; how do you want it to look and how frequent do you want to receive it?
Today I don’t believe business users have an awareness of the transformational change happening in the analytical technology industry. This is becoming more apparent as we start to showcase the possibilities of giving access to business users through self-service, cloud, embedding analytics inside companies websites or providing every employee inside the organization with mobile or chat bot technology to surface their data.
The technology has now reached a level of maturity in analytical platform capabilities that IT organizations must take more responsibility to keep updated of the technology opportunities as well as brief this to the business. Or else the answer from business users is going to remain in the past in terms of requirements simply because they will continue to be unware of what is possible.