The first step is the initial hook, followed by the simple snack. But if it engages us, to be truly persuasive we need the depth, the banquet. Enabling a friction free flow from hook (the fact or insight), to snack (the visualization or narrative), and on to the rich banquet (the analysis and questioning) is key to persuading people to act. As I’ve mentioned before, if you bring people into the analysis activity, the results and insights are far more persuasive as there is greater trust. It takes a system that supports different types of users and the myriad of contexts and devices they use to enable this. That’s when behavior based systems are naturally at their most collaborative.
What may start with an idea and a link to a couple of simple charts can quickly enable a team to coalesce around that idea. By enabling them to work together seamlessly, in ways that suit each member’s capabilities and preferred device, we get engagement. As each member explores the idea, they add depth and sophistication through their own analysis practices, creating value through their input and collaboration. It creates an environment where good ideas grow up and innovative thinking can flourish.