If we enable relationship managers with the right information, they can do a better job of building the correct portfolio for a customer, and managing the appropriate level of risk. Better information leads to more desirable outcomes for both employees and customers, and ultimately leads to longer relationships.
Getting the right information to the right people so they can make appropriate decisions is a focus at Barclays Capital, says Daniel Subramaniam, vice-president of data analytics.
“Often data repositories are quite similar but are used by multiple people in different ways. For example, executives at the C-suite level are looking to drive broad strategic decisions; therefore they understand that data in a different way from the operational leads on the ground. The question for us is how to deploy data to a very specific audience, without compromising its quality.”
So, firms need a platform that ensures that the data is of a satisfactory quality, governed appropriately so that only the right people see it, and delivered to the right person at the right time. It is a major challenge, but one that we at Qlik are focused on.
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