The solution? An application that measures revenue generated from new customers and tracks the productivity of the sales model to plan targeted investments. An application that can answer questions like “What customer experiences generate more orders?”, “Why do they work?”, “In which country do they work best?”
With Qlik Sense, LAGO now understands the future needs of customers, and creates products based on actual market demand. Management’s decision-making is supported at a strategic level, and the entire supply chain can be displayed on an easy-to-understand dashboard, which sales and marketing are able to access on any mobile device.
LAGO currently has 170 employees, a €30 million turnover, over 400 furniture stores around the world, and shows no signs of slowing down.