To enable this, I believe a modern visual analytics platform needs to support:
Thankfully I’m not alone in my thinking on this, and certainly not alone in thinking that taking a narrow view of the market and justifying this based on a limited and outdated data set is of no value. BARC (the Business Application Research Center) are a group that I’m lucky enough to have worked with throughout my career and they recently published their own view of the BI and analytics market, the “BARC Business Intelligence Score 2015”. This report is what I consider an attempt to challenge the way the market has been evaluated in the past.
In the BARC BI Score 2015 (click here to download the report), BARC evaluated the market based on a portfolio of capabilities including reporting, dashboarding, ad-hoc queries, analysis, data mining, architecture, and product satisfaction. Other factors considered included market execution on product, sales and marketing strategy, organizational strength, financials, geographical coverage, vertical solutions, ecosystem, and customer support. The result, while I don’t agree with everything, is a very balanced view of the market where those vendors that do the best overall offer the broadest ability to address a range of customer needs. And by equal measure, those that offer a narrow tool approach do less well. Needless to say Qlik's trendsetter ranking is the highest achieved by any vendor and Qlik is the only next generation visual analytics provider included in this category. While this is great news, for me personally the most important thing is that this report represents a best-practice approach to defining an analytics strategy.
To close, I will quote a line from the overview section of the report:
“Business intelligence initiatives always include more than just the front end tools.”