In short, all-day breakfast was a big gamble for McDonald’s which took many years for the quick restaurant chain to move forward on, and it appears the gamble paid off. McDonald’s same-store sales in the 4th quarter of 2015 rose for the first time in two years. This begs the question, are future growth opportunities hidden in your data which you can capitalize on today? If so, how do you find them?
A state of the art visual analytics platform can help a business person uncover hidden gems in their data provided it offers three things:
- A Platform Not A Tool – a visualization platform provides business insights and showcases hidden relationships across dozens of complex systems like point-of-sale systems, CRM systems, supply chain systems, and external benchmarks. A visualization tool showcases trends in a carefully created spreadsheet or database.
- Business User Empowerment – IT is an important piece of any enterprise technology roll out, but IT is not in the business of making data discoveries. Business users need to be able to test theories and uncover opportunities with a flexible visual analytics platform that allows them to satisfy their curiosities.
- Data – A visual analytics platform needs to provide more than the ability to see trends in corporate data. It needs to provide data sets which allow a business executive to see how external factors like weather, demographics, and exchange rates impact a business scenario.
I invite you to get started on your visual analytics journey to see the whole story that lives within your data. One discovery could pave the way for years of growth!
Photo credit: SportSuburban via Foter.com / CC BY