CUSTOMER STORY // VILLAGE ROADSHOW GROUP (VRG)
From Reactive Responses to Proactive Actions
VRG powers proactive, AI-driven operations with Qlik Predict and Qlik Answers.
150
users
Staff at all levels of VRG see Qlik as a primary tool, from providing business insights to answering routine queries.
90%+
forecast accuracy
With Qlik Predict, VRG can forecast attendances accurately and allocate key resources effectively.
Third
most popular application
Only VRG’s web browser and email client gain higher rates of daily use than Qlik, highlighting its business impact.
CHALLENGE
An opportunity to create magic
As Australia’s largest theme park operator and a major film distribution and cinema business, understanding and anticipating customer wants, needs, and trends is vital. Acquiring and implementing this intelligence demands a robust and sophisticated data offering.
Before its implementation of Qlik solutions, VRG was drowning in manual reporting processes. Systems were siloed, reports were static, and teams across the operation were engaged in a constant struggle for access, clarity, and speed from its business intelligence.
APPROACH
Flexibility and simplicity
Qlik allowed VRG to access, collect, and process nearly 50 data sources: 30 internal and 20 external. The results were then readily available to users across the organization.
It gained traction among VRG’s staff, with 150 users at all levels quickly becoming enthusiasts. HR teams use Qlik analytics to define and implement recruitment and retention strategies, while the operations team assesses demand forecasts and labor optimization, and finance teams look at budgets, spending, and cost control. For VRG, however, this was just the start.
RESULTS
A powerful combination of capabilities
Switching to Qlik Cloud Analytics and a series of powerful new tools gave VRG a powerful opportunity to shift its focus and confidently anticipate upcoming situations. VRG now uses Qlik Predict to forecast daily attendances, and plan staffing and other resources accordingly. Forecast accuracy has, as a result, risen from around 70% to over 90%.
Also making an impact on VRG is Qlik Answers, which is currently showing promising results while being trialled to provide automated responses to hundreds of monthly HR queries from over 5,000 employees.
WHAT THIS MEANS FOR YOU
Embracing a proactive future
VRG isn’t just using Qlik to move from static reporting to dynamic, real-time insights; it’s also switching from reactive responses to proactive and automated initiatives.
With Qlik Cloud Analytics, Qlik Answers, and Qlik Predict, VRG is evolving from a data-driven business to an AI-driven center of innovation. The result is an organization that’s ready to embrace the future, harness analytics and AI to enhance its results, and, more importantly, ensure an outstanding experience for millions of customers each year.
Qlik isn’t just a reporting tool for VRG, it’s a decision-making backbone. Every day of every year, every layer of the business uses Qlik.
