CUSTOMER STORY // FEDERAL SENATE OF BRAZIL
Unique Collaboration Between the Federal Senate of Brazil, the Avon Institute and Other Key Bodies Drives Critical Change
The National Map of Gender Violence: Qlik Sense helps tell the human story behind the data in Brazil.
100,000
Visits in just eight months
The National Map of Gender Violence’s visual appeal and ease of use encourage engagement and interaction.
1
Platform drives change
A single source of truth hosted by the Federal Senate of Brazil allows policymakers to identify critical issues.
Raises
Public and media interest
Presenting critical data in compelling formats is playing a key role in building public and media awareness.
CHALLENGE
Responding to an alarming problem
Gender-based violence is one of Brazil’s most pressing problems. The country consistently ranks as one of most dangerous countries in the Americas – and worldwide – for violence against women.
Leading the response is a collaboration between the Federal Senate of Brazil, the Women’s Observatory Against Violence, the Avon Institute, data journalism organization Gênero e Número and Brazilian data and analytics agency Cluster. Together, they have developed the National Map of Gender Violence.
APPROACH
An effective outlet for serious datasets
The National Map of Gender Violence brings together official public data from a range of national sources covering health, justice and public safety, as well as statistics from Brazil’s largest and longest-running national survey on gender-based violence.
Using Qlik’s data embedding capabilities, Cluster built the National Map of Gender Violence using React, an open-source library of interface components. The result is a visually appealing resource that encourages users to understand, explore, absorb and interact with its findings.
RESULTS
Telling compelling human stories
The National Map of Gender Violence went live in late 2023, and within eight months it had been accessed over 100,000 times by tens of thousands of different users.
By providing a unified national platform for all data relating to gender-based violence and acting as a single and trustworthy source of truth, the National Map of Gender Violence allows users to build important analysis and comparisons.
It’s also playing a vital role in helping to shape national policy and will become even more valuable as new datapoints are added and new insights are enabled.
WHAT THIS MEANS FOR YOU
The first critical step
Sometimes, effective analytics can deliver benefits that go far beyond commercial considerations.
With Qlik pulling data that would otherwise have been buried and overlooked into the open and making it available to all, policymakers, the media and the wider public now have an indisputable picture of the scale of the issue.
With the National Map of Gender Violence, Brazil has a platform that can make a real difference to millions of people’s lives and wellbeing. It’s the first critical step in developing and implementing a meaningful solution.
Data without a story doesn’t make sense; Qlik enables us to tell that story in a way that’s compelling to people who want to take a stand.
