CUSTOMER STORY // EMPRESAS ADOC
ADOC Uses Predictive Analytics To Achieve Customer-Centricity
El Salvadoran shoe manufacturer and retailer builds comprehensive new data environment with Qlik.
Single
Vendor delivers end-to-end solution
From extract, transform and load to predictive analytics, Qlik is an all-in-one data solution for ADOC.
Days
To make and action decisions
Ease of access and quick processing mean ADOC no longer has to wait weeks to make the big decisions.
Predictive
Analytics enable key actions
From demand forecasting to stock management, ADOC now has full control over its business and operations.
CHALLENGE
Building a better understanding of customers
Empresas ADOC started out as a small manufacturer of footwear for farm workers. It is now Central America’s leading shoe retail business, selling its own and internationally known brands.
ADOC’s long-term aim is to be a fully customer-centric business. It recognizes that achieving this ambition will involve some key process changes. However, with customer and other key operational data spread across a range of disconnected platforms and other sources, building a comprehensive data-centric picture of ADOC’s business was proving tricky.
APPROACH
A shared data-centric vision
ADOC sought out a partner with knowledge of its needs and wider market and worked with Qlik partner Pensertrust to implement a comprehensive suite of Qlik platforms.
Qlik Data Integration now feeds data from across ADOC’s operation into its BigQuery enterprise data warehouse. From there, Qlik Data Analytics turns this data into meaningful insights, delivered using engaging visuals and dashboards to ensure high levels of user uptake. Qlik AutoML® then takes the process to new levels, providing predictive capabilities to inform decisions.
RESULTS
Quick decisions, informed responses
With a comprehensive Qlik-based data environment in place, ADOC has an important set of tools that will allow the business to achieve and embrace its vision for success. From c-level decision-making to planning transport and logistics, Qlik now gives ADOC access to quick, reliable and accurate business data.
Qlik delivers high-quality information to ADOC ’s sales and supply chain operations, helping to improve the overall customer experience. It now plans to extend Qlik AutoML more widely and enable predictive analytics to make yet more improvements.
WHAT THIS MEANS FOR YOU
The path to the future
ADOC’s aim to become a customer-centric business may seem like a common ambition for many businesses but behind it there is clear determination and an effective plan.
Implementing an end-to-end data strategy with Qlik can give any business the platform and tools it needs to turn its data into meaningful actions. It’s a long-term commitment to data-centricity that ultimately places the customer at the heart of business success.
Using Qlik and its AI capabilities is how we move from being data-centric to customer-centric and, ultimately, a next-level retailer for Central America.
