The importance of executive reporting
Executive reporting is used to provide senior management with a high-level view of corporate performance to monitor the business and take action based on insights obtained through business data analysis. When done right, executive reports should give top-level decision-makers an accurate, at-a-glance, and holistic view of all relevant aspects of the business. Executive reporting ensures that they have the information they need to examine trends, spot risks, evaluate key opportunities, and understand the brand’s overall performance. An executive report should help them quickly ascertain where attention is needed. It provides them with information essential for determining what’s working and what’s not and where new strategies or directions should be pursued.