Philadelphia - To capitalize on its strong growth and international expansion, The Kooples has deployed Qlik to modernize its BI systems and transform its operational and strategic management. With Qlik, data is now accessible to all Group positions and store managers within The Kooples enterprise to help sharpen customer advice and increase product turnover.
From Business Analysts to Store Managers: Data as a Lever for Decision Making
Arnaud Fritz, CIO of The Kooples, was looking for a modern decision-making platform to streamline analyst workloads, enable data to be cross-referenced, and analysis to be conducted independently by users across the organization. Fritz chose Qlik after only three days of testing, during which over 70% of the necessary indicators for the sales analysis application were created. The Qlik platform stood out thanks to its associative engine, which allows instant visualizations for analysis across departments and stores. “For example, it allows us to see if an item has been sold in one of our stores and not in another," explains Jean-Christophe Gnansounou, Data & Analytics Project Manager at The Kooples.
The Kooples executed rapid deployment of over a dozen Qlik applications to various departments such as finance and customer relationship management, each taking under three weeks to deploy. The Kooples also created via mashups a dedicated Qlik application for store managers to run sales analysis to more easily identify the best customers and best-selling products, offer tailor-made advice to customers and cross-sell to boost sales. The data from these interactions is shared with all stores to generate greater network stimulation, track customer purchases around the world, and measure the impact of merchandising on sales. “This access to analytics and business intelligence in the stores is part of our omni-channel plan, including the digitalization of our sales forces," said Fritz.
Expanding the In-Store Customer Experience
More than a year after the project's initial implementation, Qlik is now part of The Kooples' daily internal reporting, integrating analytics into the overall IT Department’s processes. This saves valuable time that was once spent manipulating data, instead enabling analysts to conduct deeper exploration with the most available recent data. Beyond providing in-depth knowledge of customer behavior and preferences, the platform is also being used in-store as a tool for the animation of points-of-sale and as a basis for training.
The Kooples is now planning to expand its customer intelligence by integrating new data sources into Qlik, in particular those from e-commerce and external sources such as socio-demographic data. “In the long run, we want to identify typical behaviors and models from the data we have, which is quite simple thanks to Qlik,” said Fritz.
Founded in 2008, The Kooples is a French fashion house that offers accessible luxury collections with a strong personality for men and women. The philosophy of The Kooples reinterprets the contemporary cloakroom with an assertive spirit of seduction for a unique style. The Kooples ready-to-wear and accessories collections are distinguished by their many signature details offering a trendy silhouette for any occasion.
Qlik’s vision is a data-literate world, one where everyone can use data to solve their most challenging problems. Only Qlik’s end-to-end data management and analytics platform brings together all of an organization’s data from any source, enabling people at any skill level to use their curiosity to uncover new insights. Companies use Qlik to see more deeply into customer behavior, reinvent business processes, discover new revenue streams, and balance risk and reward. Qlik does business in more than 100 countries and serves over 48,000 customers around the world.
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