The higher education marketing firm reduces latency and provides near real-time delivery of enrollment data to colleges, universities and contact center partners.
Radnor, PA – Qlik®, a leader in data analytics, today announced that Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, has chosen Qlik to analyze millions of rows of education inquiry data.
A decade-long leader in advanced enrollment data management and analytics, HEG experienced a fundamental shift with the introduction of its latest proprietary technology, EduMaximizer. Its all-in-one SaaS tool streamlines the inquiry generation process and supports all the needs of an education contact center. Launched in fall 2014, the company saw its client list and EduMaximizer integrations more than double. Inquiry data spiked more than 10-fold.
“From the moment EduMaximizer went live, the volume of inquiries pumped through our system exploded,” said Eric Flottmann, Chief Operating Officer of HEG. “It placed pressure on every part of our software package, including our entire data-warehousing model and all of the processes that fueled it.”
Evidence of the increased growth, HEG was named to the Inc. 5000 list of the fastest-growing companies for three consecutive years following EduMaximizer’s launch. The tool captured vast amounts of enrollment data — one table in the database was 119 million rows alone — and was taking hours to provide analysis. HEG required a business intelligence tool that could handle rapid growth while reducing latency, errors and strain on production databases.
“We always strive for superior business intelligence and that can’t happen with even hours-stale data,” said Flottmann. “Qlik has placed reports in our hands quicker than anything we’ve used before. We can act faster and provide our clients with actionable insights in near real-time to keep them ahead of the competition.”
It was also important for the company to continue to differentiate themselves from the competition. When EduMaximizer captured mass market share, it presented a unique challenge: HEG was now one of many companies represented by its proprietary software.
“We needed to add value — something we were able to do with Qlik,” added Flottmann. “Qlik was the only provider with both a front-end analytics dashboard and data-warehousing solution. In addition to the ease of a single system, Qlik’s multi-tenancy and dashboard customization offerings meant we could easily meet the needs of even our most advanced data users.”
HEG’s future plans include the development of Qlik apps for internal stakeholders and the extension of client reporting via third-party data sources, a strength of Qlik’s platform.
“Technology innovators such as Higher Ed Growth are constantly having to update and fine-tune tools and processes to stay at the forefront of the data revolution,” said Mike Saliter, VP, Industry Solutions and Global Accounts for Qlik. “We are pleased HEG has chosen Qlik to meet the growing data needs of the higher education sector, helping schools maintain profitability and reach better student outcomes in a world of heightened expectations.”
About Higher Ed Growth
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and non-profit education clients. In addition to lead generation, HEG offers Master Vendor services, white label software solutions, inquiry management, enrollment analytics, and paid search management – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015 and 2016 by Phoenix Business Journal. The company was also featured as an Inc. Magazine Best Workplace 2017 and on its list of the 5,000 fastest-growing companies in 2014, 2015 and 2016.
Qlik® is the leading visual analytics platform and the pioneer of user-driven business intelligence. Its portfolio of cloud-based and on-premise solutions meets customers’ growing needs from reporting and self-service visual analysis to guided, embedded and custom analytics, regardless of where data is located. Customers using Qlik Sense®, QlikView® and Qlik Cloud®, gain meaning out of information from multiple sources, exploring the hidden relationships within data that lead to insights that ignite good ideas. Headquartered in Radnor, Pennsylvania, Qlik does business in more than 100 countries with over 40,000 customers globally.
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