Taking Action with Automated Workflows

What If You Could Actually Seize the Business Moment?


3 min read

Three people sitting at a table watching an instructor explaining a pie chart on a monitor

You’ve noticed a drop in web traffic, and you have to alert your team.

You switch over to an email application, write a message, send it and wait for a response. But what if you could set an automation so that whenever web traffic drops, Google Analytics is triggered to send a chart to the relevant people? Welcome to the world of automated workflows.

Successful businesses are those that can analyze data in the moment and use the insights to drive action. In reality, most actions are manually driven, whether it’s sending a message on Slack, updating information systems or calling a high-level meeting. By the time the task is done, the moment may be lost.

Instead of manual intervention, organizations see much faster results with solutions that automate workflows. Application automation transforms tasks that are performed by people and mechanizes them using tools, technology and applications. Workflows encompass everything from IT service requests and marketing emails to ecommerce and contract approvals.

The use cases are endless. Employee management processes can be automated so that whenever a new employee is hired, a set of onboarding activities is immediately triggered. Workflow systems can connect payment platforms with accounting software so that recurring invoices are processed on a set schedule. And so on.

Automated flows streamline tasks, speed results and increase efficiency. They eliminate the risk of manual errors, and users are freed from repetitive and unproductive work.

Workflows in the cloud

With Qlik’s application automation service, users create workflows between popular cloud applications – like Dropbox, Github, Slack and Mailchimp – to issue alerts, trigger actions and call downstream processes in response to changes in their data.

So that when analysis shows their high-value customers are responding well to a new offer, the loyalty program is automatically triggered. Or when they see they’re going to lose some sales opportunities, the service updates their Salesforce records to notify the sales reps.

Creating workflows doesn’t require coding or understanding APIs. The drag-and-drop environment is simple enough for business users, while technical users benefit from advanced features like conditions, loops, lists and error handling.

“With Qlik, it becomes very easy to build out complex workflows and connect to other cloud systems,” says Piet-Michiel Rappelet, Product Manager, Qlik Application Automation. “Our goal is to deliver a comprehensive set of cloud connectors that helps users automate, streamline and simplify business tasks.”

To see a demo and learn more about Qlik Application Automation, download the on-demand webinar here.

Successful businesses are those that can analyze data in the moment and use the insights to drive action.

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