Qlik (Attunity) Recognized Again in Gartner Magic Quadrant for Data Integration

Every time a new Gartner Magic Quadrant is published, I always have a flashback to the scene in the old Steve Martin movie “The Jerk” – when his character gets overly enthusiastic about seeing his name published in the new phonebook. As a software vendor, I think we sometimes look like this when the Gartner MQ is released, and everyone gets a little too excited.

The Gartner MQ is a really useful publication for helping to frame the data integration market at a high level and understand who are the vendors that are shaping and driving the market. We are excited to see that Qlik (Attunity) was again recognized as a Challenger and we continue to move “up and to the right” which is exactly what you want to see as vendor that is disrupting the market. Gartner recognized our leadership in CDC and replication scenarios, our ease-of-use, and the strength of our technology partners. Overall – I think that the report authors have done a nice job and while you can always argue the placement of the dots (and we do!), it’s also useful reference in identifying some key trends. For example, metadata and automation weigh heavily in the future of Data Integration and Qlik is very well positioned through the combination of recent acquisitions including Attunity (CDC and pipeline automation) and Podium (catalog and governance). You can read the full report here.

I happen to be on a plane coming back from the Gartner Catalyst conference and had a conversation this morning on the tradeshow floor with an existing customer that is looking to expand their deployment of Qlik (Attunity) and asked if he should use the MQ as supporting evidence to validate us to their Technology Review Board. I told him that the MQ would certainly help but I also suggested a few additional Gartner resources that help provide a more complete picture of any vendor. In addition to the MQ, here were my recommendations:

  • Gartner Critical Capabilities – As part of the MQ process, Gartner asks vendors to complete a comprehensive RFI that encompasses all of the major product capabilities. While the MQ uses this data with a broad brush that is more advantage to the mega vendors that check all the feature boxes, it does not give users a view to which vendor offers the best solution for a particular use case. That’s where the Critical Capabilities report and interactive tool fills the void.I particularly like the interactive tool because it defines 6 common integration use cases and shows how all vendors rate based on those subsets of capabilities that are most relevant to a specific integration scenario. It also allows you to create your own custom scenario so you can find the best-of-breed capabilities that will be critical to your success.

This is an example of the key capabilities and weightings for a particular integration scenario in Gartner’s Critical Capabilities for Data Integration interactive report.

  • Gartner Peer Review – This is a great way to see how actual product users feel about a vendor’s solution. It will also give you a sense of how large the vendor is by the number of user reviews.You can even do side-by-side comparisons of vendors. Here is an example of how Qlik (Attunity) scores versus the legacy data integration vendors including Oracle and Informatica. You’ll note that we score higher in just about every single category!

This is an example of how you can do a side-by-side comparison of vendors using Gartner Peer Review.

  • Gartner Analyst Inquiries – If you’re a Gartner client (which includes most large organizations) you have the ability to do a custom inquiry and ask the report authors directly about a particular vendor and their applicability to your use case. The three primary authors of the MQ this year were Ehtisham Zaidi, Eric Thoo, and Nick Heudecker who all know Qlik (Attunity) very well from the numerous briefings we conducted throughout the year as well as talking to other organizations that use Qlik (Attunity). I also recommend reaching out to some of the Gartner Technical Professionals who are always on the leading edge of data integration challenges at customer sites including Sanjeev Mohan, Henry Cook and Joe Maguire.

@danpottertweets explains how @Gartner_inc's Magic Quadrant works, @Attunity's position and how you can identify the right #dataintegration solution.

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